Maxima FM

Maxima FM is the radio of Gualeguaychu, Entre Rios - the city of the Carnaval del Pais, Argentina's biggest carnival, a city of eighty thousand that becomes half a million in carnival season - where Grupo Maxima Comunicaciones runs both the FM and the Maxima Online news portal.

The airwaves carry hits between the bulletins, but the heart of the operation is local journalism: the Guale section covers the streets, the river and the carnival corsos - the bocetos of the twenty-three carrozas make the front page - and the Deportes desk follows Juventud Unida and the provincial leagues. The portal updates by the hour: in a city famous for a summer festival, the news never takes a holiday.

The stream runs around the clock from maximaonline.com.ar, two phone lines separate news from advertising, the socials mirror the day and the directories carry it along the river. Carnival city, working radio.