KIQI 1010 AM and KATD 990 AM

KIQI 1010 AM and KATD 990 AM stand as the historic and high-impact voices of the Hispanic community across Northern California, broadcasting from their strategic transmitter sites in the San Francisco Bay Area and the Sacramento Valley. Operating as a powerful synchronized network, these stations have evolved into much more than a musical outlet; they represent a vital multimedia hub for the over 2 million Latinos in the region. Since switching to its Spanish-language format in 1980, the KIQI/KATD duopoly has functioned as a 24/7 social and informational engine, providing a high-fidelity bridge between the cultural roots of Latin America and the fast-paced, cosmopolitan lifestyle of modern California.

The daily broadcast schedule is a meticulously structured blend of high-impact journalism, community empowerment, and specialized sports coverage, anchored by its flagship morning show, Hecho en California. This program serves as the region’s primary briefing, featuring deep-dives into immigration, local politics, and social issues, often providing a platform for voices that are underrepresented in mainstream media. As the evening approaches, the station transforms into the official Spanish-language home of the Oakland Athletics, where specialized segments like La Hora de los Atléticos provide passionate, expert commentary on Major League Baseball. These broadcasts are characterized by their energetic, "close-to-the-action" delivery, making the 1010 and 990 frequencies essential sonic destinations for sports aficionados throughout the Bay Area.

Musically, the KIQI/KATD network is a powerhouse of contemporary and traditional Latin energy. The rotation is dominated by the undisputed icons of the Spanish-speaking world, featuring the vocal mastery of Luis Miguel and the infectious pop textures of Shakira. While the station remains a fortress for international hits, it maintains a strong regional identity by spinning the latest "Regional Mexican" and "Urbano" anthems from Christian Nodal and the global energy of Karol G or Bad Bunny. By integrating these melodic icons with sharp, innovative talk programming, KIQI 1010 AM and KATD 990 AM ensure their airwaves remain fresh, bold, and undeniably relevant to the California Latino spirit.