Morena FM 98.7

Morena FM 98.7 is a commercial FM radio station broadcasting from Itabuna, Bahia, Brazil, where it was founded in 1987. The station is known for its pioneering role in digital broadcasting, having been the first in Latin America with a 100% digital audio programming in 1991 and the first in Brazil to broadcast 24 hours online. Its diverse musical format intentionally avoids mainstream homogenization, blending genres like MPB, rock, blues, jazz, classical, samba, and soul, while also featuring regional news, sports coverage, and political analysis. You can listen live to its eclectic mix, which supports both international artists and local Grapiuna music through initiatives like the Jupará Project.

The station's philosophy focuses on offering a varied and high-quality selection that caters to listeners seeking something different from typical radio fare. Its programming includes shows such as the news-focused Jornal das Sete and features dedicated segments promoting independent artists from Brazil and abroad. Morena FM provides a seamless way to stream online, with continuous live broadcasts that have attracted a national and international audience since its early internet adoption in the 1990s, ensuring its vibrant sound is accessible anytime.

With its commitment to innovation and cultural support, Morena FM maintains a strong connection to its regional roots while embracing a global music perspective. The station's live streaming service and the ability to listen radio online are central to its identity, offering reliable access to its unique blend of music and information. This approach has cemented its reputation as a distinctive voice in Brazilian radio, delivering a rich auditory experience directly to listeners worldwide through its persistent digital presence.