CJ 97.1 FM - The Voice of the Hearland!

CJ 97.1 FM, officially identified by the call sign CJBP-FM, is a Canadian commercial radio station broadcasting from Neepawa, Manitoba. Known by its branding as "The Voice of the Heartland," the station operates at a frequency of 97.1 MHz with an effective radiated power of 3,200 watts. Its transmitter is situated on the Manitoba Hydro Tower just east of Neepawa, providing a signal that covers the town and surrounding communities such as Arden, Gladstone, and Minnedosa. Licensed to 5777152 Manitoba Ltd., the station first signed on the air on April 10, 2010, and maintains its primary studios and offices at 290 Davidson Street.

The programming on CJ 97.1 FM features a blended music format with a primary focus on country music, which comprises approximately 60% of its musical output, supplemented by pop and rock hits. In addition to its musical offerings, the station provides extensive local coverage, including 18 hours of spoken word programming per week. Its news department is dedicated to delivering over eight hours of pure news weekly, with at least half of the stories focused on local events. The station also serves as a local affiliate for the Winnipeg Jets of the National Hockey League, bringing professional sports broadcasts to the Westman region.

Community engagement is a central component of the station's daily schedule, featuring interactive segments such as "The Bargain Bin," "Mission Impossible Trivia," and local garage sale listings. Under the ownership of the CJ Radio Group, which operates several stations across Manitoba and Saskatchewan, CJ 97.1 FM emphasizes a "Real. Local. Radio." philosophy. The "BP" in its call sign historically represents "Beautiful Plains," referencing the local rural municipality. Beyond its FM broadcast, the station maintains a digital presence through its website and various streaming apps, ensuring that its local news and weather updates reach listeners throughout the Heartland and beyond.