RADIO MEGA ESTAR

Radio Mega Estar, known to its audience as Mega Star, broadcasts on 93.7 FM from the city of Salta in northern Argentina. The format is tropical music and popular hits, and the station reaches well beyond its home province: it presents itself as a radio for the whole country, and its social pages count tens of thousands of followers, an unusually large audience for a provincial station.

The day is built around local presenters and their shows: Prendete con Joe opens the mornings, Salta Tu Provincia looks at life across the province, and programs like Un Dia Perfecto and La Tarde de Macaya carry the afternoon. Between the talk, the music keeps the tropical and popular hits coming. A live online stream mirrors the FM broadcast for listeners elsewhere in Argentina, and the programs also go out on live video, so fans can watch the presenters at work in the studio.