Aura Radio

Aura Radio is a young broadcaster from Formosa, the capital of the northern Argentine province of the same name, heard locally on 94.5 FM. It presents itself as la radio que ves - the radio you can watch - because the project works as radio and TV at once, with the studio on camera twenty-four hours a day, every day of the year. The music mix leans on Latin hits and current popular tracks, matched to a dynamic style aimed at a young, connected audience that follows music on the phone as much as on the radio.

Video is central to the idea: listeners can follow the broadcast as a live radio stream or watch the studio through the online video feed and the station app. That combination of sound and image, plus constant activity on its social pages, keeps the station closer to a digital media channel than to a traditional FM outlet, while the 94.5 frequency anchors it in its home city.