XFM Estonia

XFM Estonia is a nationwide Estonian-language radio station that launched in January 2026, broadcasting on FM frequencies across the country including Tallinn 105.8 FM, Tartu 92.9 FM, and Pärnu 92.7 FM. Its format is distinctly focused on playing hits from the hottest Estonian artists like Nublu, Tommy Cash, and 5miinust, complemented by a small selection of current international hits for contrast, creating a youthful and energetic music style. Listeners can tune in to listen live for regular features such as the "Week's Hottest Track" every full hour, quick news and weather updates, and engaging SMS contests for prizes.

The station's programming includes hourly news and several daily shows with local focus, such as regional news segments on weekdays and a weekend program dedicated to neighboring Latvia. Specialized music shows like the weekend-starter "Nädalavahetuse käivitaja" with club music and party info hosted by Sven Arusoo, and "Progressiivse energia" with Simo Toode, offer variety. Listeners can easily stream online from anywhere to access these programs, along with other features like "Järvamaa Pühapäev" for local content in central Estonia and shows from hosts like Kermo Murel.

Beyond its core music offering, XFM Estonia integrates listener interaction through frequent contests and campaigns, and it provides local news coverage for different Estonian regions. The station is owned by NUVOLA Media OÜ and promotes a novel advertising model with short, dispersed ads instead of long commercial breaks. Through live streaming and the ability to listen radio online, the station delivers its mix of contemporary Estonian hits, interactive elements, and localized content to a target audience of active 20 to 40-year-olds.