070 Shake: The Defiant Voice of Genre-Bending Hip-Hop

070 Shake is an American rapper, singer, and songwriter known for her atmospheric sound that blends hip-hop, alternative R&B, and rock. Hailing from North Bergen, New Jersey, she rose to prominence as part of the 070 collective and achieved critical acclaim with her debut studio album, Modus Vivendi, which charted on the Billboard 200.

Early career

Born Danielle Balbuena in 1997, she grew up in North Bergen, New Jersey. She began releasing music under the name 070 Shake, with the "070" referencing her area code, and became a key member of the local artistic collective 070. Her early tracks caught the attention of Kanye West's G.O.O.D. Music label, which she officially joined in 2016.

Breakthrough

070 Shake's global breakthrough arrived in 2018 through her standout contributions to two high-profile Kanye West albums. Her haunting vocals closed the track Ghost Town from 'Ye' and she was featured on Pusha T's DAYTONA cut Santeria. This exposure catapulted her unique voice and emotive style to a massive audience, establishing her as a singular new artist.

Key tracks

Ghost Town — Her visceral performance on this Kanye West track became a cultural moment and introduced her to millions.

Morrow — This early single showcased her raw, genre-fluid potential and built a dedicated fanbase.

Guilty Conscience — The lead single from her debut album Modus Vivendi perfectly encapsulated its dark, synth-driven aesthetic.

Microdosing — A track from her second album You Can't Kill Me that highlights her evolved, anthemic rock and electronic fusion.

Skin and Bones — This fan-favorite EP track demonstrates her powerful vocal range and lyrical vulnerability.

Her debut album, Modus Vivendi, arrived in January 2020, debuting at number 136 on the Billboard 200. It was praised for its cohesive, moody vision that defied easy genre classification. She followed this with her 2022 sophomore effort, You Can't Kill Me, which expanded her sound with grander production and reached number 150 on the Billboard 200, further solidifying her artistic identity.

Throughout her career, 070 Shake has collaborated with artists like Mike Dean, Christine and the Queens, and Nas. Her music continues to evolve, embracing elements of industrial rock and ethereal pop while maintaining the emotional core that defines her work in hip-hop and alternative music.

Fans of 070 Shake's atmospheric and introspective style also enjoy the music of Kid Cudi for his similar fusion of hip-hop and melodic, emotional themes. FKA twigs shares a commitment to avant-garde production and powerful vocal delivery. The genre-blending approach of James Blake resonates with her electronic and R&B experiments. Yves Tumor mirrors her bold, rock-influenced and shape-shifting artistic persona.

The innovative and compelling music of 070 Shake is a staple on forward-thinking alternative radio stations and modern hip-hop streams featured on our network. Her tracks regularly fill the playlists of stations dedicated to cutting-edge sound and genre-defying artists.

You can discover the dynamic catalog of 070 Shake by tuning into the radio stations available on onairium.com, where her genre-bending hip-hop and alternative anthems are in regular rotation for our listeners.