A. G. Cook: The Architect of Hyperpop

A. G. Cook is a British electronic music producer, songwriter, and the founder of the influential PC Music label. His experimental pop productions and collaborations have positioned him as a central figure in the development of the hyperpop genre.

Early career

Born in 1990, Alexander Guy Cook grew up in London and began experimenting with digital audio workstations as a teenager. He founded the avant-garde pop label PC Music in 2013, initially as a conceptual art project and platform for like-minded artists.

Breakthrough

Cook's wider recognition accelerated around 2015 as PC Music's glossy, exaggerated pop aesthetic gained critical traction online. His production and co-writing work on Charli XCX's 2016 "Vroom Vroom" EP and subsequent albums served as a major commercial bridge for his sound.

Key tracks

Beautiful — This 2014 single became an early PC Music anthem, defining the label's signature fusion of emotive songwriting with abrasive digital textures.

Superstar — A collaboration with Caroline Polachek, this track from his 2020 album "Apple" showcases his skill at crafting intricate, melodic electronic pop.

Xcxoplex — As a key producer for Charli XCX, this intense, chaotic track from her 2020 album "how i'm feeling now" exemplifies his maximalist studio approach.

Oh Yeah — Featuring vocals from Cook himself, this song from his debut album "7G" highlights his eclectic, genre-blending style across its seven-minute runtime.

Cook's ambitious 2020 projects, the 49-track "7G" and the more song-focused "Apple", solidified his reputation as a prolific and versatile artist. He has since produced for major pop acts like Jónsi of Sigur Rós and contributed to the official soundtrack for the video game "League of Legends".

Fans of A. G. Cook's digitally-forward pop might also enjoy Sophie for a shared interest in plastic textures and sonic innovation. The playful experimentation of Charli XCX often directly features Cook's production work. The conceptual pop of Hannah Diamond, another PC Music affiliate, explores similar themes of internet-age authenticity. For another British electronic avant-gardist, explore Oneohtrix Point Never and his detailed sound design.

The innovative sounds of A. G. Cook are a staple on forward-thinking online radio streams and independent music radio stations that champion electronic and pop's cutting edge. His tracks frequently appear in rotations dedicated to experimental pop and next-wave producer showcases.

You can hear the music of A. G. Cook on the curated electronic and alternative radio stations featured here on onairium.com. Tune in to discover his pioneering hyperpop productions and the artists he has influenced across our network of stations.