About: The Swedish Electronic Pop Enigma

About is the enigmatic electronic pop project of Swedish musician and producer Adam Börjesson. Emerging from Gothenburg in the late 2010s, the artist carved a distinct niche with a blend of melancholic synth-pop and introspective lyricism. The project's debut album, Heartworm, achieved notable chart success in Sweden, solidifying About's position in the Scandinavian indie-electronic scene.

Early career

Adam Börjesson formed About in 2017, initially as a solo studio endeavor while he was active in other local bands. Drawing inspiration from 80s synth pioneers and contemporary Scandinavian electronica, he began crafting demos in his home studio. These early recordings caught the attention of the independent Swedish label Icons Creating Evil Art, which signed About and released the debut EP Fur in 2018.

Breakthrough

About's breakthrough arrived in 2020 with the release of the debut full-length album Heartworm on Icons Creating Evil Art. The album's lead single, Closer, received extensive airplay on Swedish national radio P3 and entered the Swedish Singles Chart. Heartworm itself debuted in the top 20 of the Swedish Albums Chart, a significant achievement for an independent electronic act.

Key tracks

Closer — This breakthrough single defined About's signature sound of driving basslines and wistful vocals, becoming a staple on Swedish alternative radio.

Heartworm — The album's title track showcases the project's depth, with layered production and emotionally resonant songwriting that anchors the record.

Fur — The lead track from the debut EP established the early, darker sonic palette that first attracted a dedicated fanbase.

Control — A later single that demonstrated artistic growth, incorporating more complex rhythms and atmospheric textures while maintaining pop accessibility.

Following the success of Heartworm, About embarked on tours across Scandinavia and Northern Europe, expanding the project's reach. A collaboration with fellow Swedish artist Silvana Imam on the track Moln in 2021 further showcased Börjesson's versatility as a producer. The sophomore album, anticipated for release in the coming years, is expected to build upon this foundation of crisp electronic production and candid lyrical themes.

Fans of About's brand of Nordic electronic pop often appreciate the work of similar artists. iamamiwhoami explores similarly atmospheric and visually-driven Swedish electronic landscapes. Kite shares the affinity for dramatic, synth-heavy compositions and energetic live performances. The Knife is a clear influence in the realm of inventive and conceptually rich Scandinavian electronic music. Karin Park operates in a related space, merging pop sensibilities with dark electronic production.

About's music maintains a strong presence on radio, particularly across European alternative and indie electronic stations. The project's tracks are regularly featured in the rotations of online synth-pop radio streams and independent music radio stations that champion forward-thinking electronic sounds. This consistent airplay helps connect About's meticulously crafted studio work with an international audience eager for sophisticated pop.

The music of About can be heard on various radio stations featured on our website. Listeners can discover or tune into the artist's evocative electronic pop through the curated selection of radio stations available on onairium.com.