Alice Rock: The Uncompromising Voice of Modern Hard Rock

Alice Rock is a Canadian hard rock singer and guitarist known for her powerful vocals and riff-driven songwriting. Hailing from Vancouver, she achieved mainstream success with her 2018 album Iron Velvet, which debuted at number 12 on the Billboard Canadian Albums chart and was later certified gold.

Early career

Born Alice Rockwell in 1990, she began playing guitar at age 14, drawing inspiration from 70s rock and 90s grunge. After several years performing in local clubs and self-releasing EPs, she was signed to independent label Steel Chord Records in 2014, which released her raw debut album Grit the following year.

Breakthrough

Alice Rock's major breakthrough came in 2018 with the release of her sophomore album, Iron Velvet, on Steel Chord Records. The album's lead single, "Neon Heartache," spent 15 weeks on the Billboard Canada Rock chart, peaking at number 5, and propelled the album to gold certification within ten months.

Key tracks

Neon Heartache — This breakthrough single defined her signature blend of melodic hooks and gritty guitar work, becoming a staple on rock radio.

Steel Roses — A defiant anthem showcasing her lyrical depth, it became a fan favorite and a consistent setlist closer for live shows.

Blackout Boulevard — Featuring a guest guitar solo from veteran rocker Mike McCready, this track highlighted her credibility and collaborative reach within the rock genre.

Last Call for Angels — The powerful ballad demonstrated her vocal range and contributed to the album's cross-genre appeal.

Following the success of Iron Velvet, Alice Rock toured extensively across North America and Europe. Her third album, 2022's Pressure Diamond, debuted at number 8 in Canada and featured a collaboration with Halestorm's Lzzy Hale on the track "Shatterproof." This period solidified her reputation as a formidable live act and a consistent hitmaker within the modern hard rock scene.

Fans of Alice Rock's powerful style also enjoy the work of similar Canadian rock artists. The Beaches share a similar garage-rock energy and sharp lyrical perspective. Big Wreck offers comparable complex guitar work and soaring vocal melodies. The driving riffs and anthemic choruses of Monster Truck also resonate with her audience.

Alice Rock's music maintains a strong presence on radio, featured in regular rotation on classic rock FM stations updating their playlists and on dedicated alternative rock radio stations seeking powerful female-fronted acts. Her hits are also staples on various online rock radio streams and independent music radio stations that champion guitar-driven music.

The music of Alice Rock can be heard on radio stations featured on our website. Listeners can discover her catalog of hard rock anthems by tuning into the radio stations available on onairium.com.