AllttA: The Transatlantic Hip-Hop & Electronic Fusion
AllttA is a dynamic transatlantic music duo formed by French electronic producer 20syl and American rapper Mr. J. Medeiros. The project, originating from France and the United States, has carved a distinct niche by blending intricate hip-hop beats with lush electronic production, gaining critical acclaim and a dedicated international following since their debut in 2016.
Early career
The duo's foundation was laid through a mutual appreciation discovered online. 20syl, known for his work with the French hip-hop group Hocus Pocus and his solo electronic project, connected with Mr. J. Medeiros, the frontman of the American indie hip-hop group The Procussions, around 2015. Their collaborative process began remotely, exchanging files across the Atlantic to forge their unique sound.
Breakthrough
AllttA's breakthrough arrived with their debut album, The Upper Hand, released in 2017 on the French label On And On Records. The album's lead single, Back for More featuring REKS, quickly became a standout track, showcasing their signature style and amassing millions of streams. This release firmly established their creative partnership and defined their genre-blending approach for a global audience.
Key tracks
Back for More (feat. REKS) — This lead single from their debut album became an instant signature track, perfectly encapsulating their energetic fusion of boom-bap and electronic music.
Now or Never — A prime example of their anthemic production, featuring Medeiros' rapid-fire lyrical delivery over 20syl's cinematic, driving beat.
Get There — This track highlights their collaborative spirit, featuring guest verses from Canadian rapper Wordburglar, and showcases their ability to craft cohesive narratives with multiple artists.
The Woods — A darker, more atmospheric cut that demonstrates the range and depth of their production, moving beyond pure hip-hop into moody electronica.
Following their debut, AllttA solidified their sound with the 2022 album, Curio. This second full-length project further explored their electronic influences while maintaining sharp lyrical focus, featuring collaborations with artists like UK rapper Fashawn. The duo has also seen their music placed in video games and trailers, expanding their reach beyond traditional music platforms.
Fans of the intricate production and lyrical depth of RJD2 will appreciate 20syl's sample-based craftsmanship. The collaborative hip-hop energy of Run The Jewels finds a melodic counterpart in AllttA's work. Listeners drawn to the genre fusion of The Chemical Brothers will enjoy AllttA's beat-driven approach. The lyrical agility present in Aesop Rock is echoed in Mr. J. Medeiros' complex flow and thematic content.
The innovative sound of AllttA fits perfectly on forward-thinking alternative radio stations and dedicated electronic music streams. Their tracks are frequently featured on independent music radio stations that champion genre-blending artists, finding a natural home on channels that mix hip-hop with experimental production.
You can hear the music of AllttA on radio stations featured across our network. Explore the diverse playlists of online radio streams available on onairium.com to discover their tracks and similar groundbreaking artists.
