Allusinlove: The UK's Gritty Alternative Rock Force
Allusinlove is a British alternative rock band known for their heavy, melodic sound and intense live performances. Hailing from Leeds, England, the band gained significant attention with their 2019 debut album, which charted in the UK and received critical acclaim across rock media.
Early career
Originally formed under the name Allusondrugs in 2012, the quartet quickly built a reputation on the UK's underground gig circuit. Their early sound was a potent mix of grunge, shoegaze, and psychedelic rock, captured on self-released EPs like 2014's self-titled effort.
This DIY approach and relentless touring led to a deal with UK independent label Clue Records, which released their 2015 EP Nervous. The band's raw energy and growing fanbase soon attracted the attention of larger industry players, setting the stage for their next evolution.
Breakthrough
The band's breakthrough arrived in 2018 after signing with Infectious Music, a label under the BMG umbrella, and shortening their name to Allusinlove. Their major-label debut single, I Should Have Gone to Uni, received strong support from BBC Radio 1's rock shows, introducing their refined yet powerful sound to a national audience.
This momentum culminated in the 2019 release of their first full-length album, It's OK To Be Happy. The album entered the UK Official Albums Chart, a significant achievement for a debut act in the modern rock landscape, and was supported by tours with acts like Dinosaur Pile-Up.
Key tracks
I Should Have Gone to Uni — This anthemic single marked their major-label arrival and became a staple on UK rock radio.
All My Love — A track showcasing their melodic depth and heavier dynamics, often highlighted as a fan favorite.
Sunset Yellow — This song exemplifies their ability to blend soaring vocal harmonies with crushing guitar riffs.
Good As Gold — Featured on their debut album, it captures the band's signature blend of vulnerability and colossal sound.
Following their debut album cycle, Allusinlove continued to tour and write, though the subsequent global pause in live music impacted their trajectory. Their recorded output, however, solidified their position as a compelling voice in the UK's modern alternative rock scene, known for crafting songs that are both emotionally resonant and sonically massive.
Fans of the band's dense, guitar-driven approach may also enjoy similar artists from the British rock sphere. Dinosaur Pile-Up shares a fondness for massive 90s-inspired riffs and huge choruses. Milk Teeth operates in a similar space of melodic yet gritty alternative rock. Black Peaks explores a more progressive and technically complex side of the UK's heavy music landscape. Nothing But Thieves offers a more polished but equally powerful take on modern alternative rock.
The music of Allusinlove maintains a steady presence on radio, particularly across alternative rock radio stations and dedicated online rock streams. Their most popular singles are frequently featured in rotations that highlight the best of contemporary British guitar music, ensuring their anthems reach both dedicated fans and new listeners.
Listeners can discover the powerful discography of Allusinlove through the various radio stations available on onairium.com. Tune in to hear their standout tracks and experience the force of UK alternative rock as it is broadcast live.
