Also: The Atmospheric Architects of German Electronic Rock
Also is a German electronic rock band known for crafting expansive, cinematic soundscapes that blend driving rhythms with melancholic melodies. Hailing from Berlin, the group achieved significant commercial success with their 2018 album Hologram, which charted in several European territories and solidified their reputation as studio innovators.
Early career
The band formed in Berlin in 2012, initially as a studio project between multi-instrumentalist Felix M. and vocalist/producer Lara Schmidt. Their early work was characterized by DIY experimentation, self-releasing a series of digital EPs that caught the attention of the independent label City Lights Records. This led to the release of their debut full-length, Fault Lines, in 2015, which established their signature blend of rock instrumentation and synthetic textures.
Breakthrough
Also's breakthrough arrived in 2018 with their sophomore album, Hologram, released via the larger imprint Sonic Wave International. The lead single, Neon Pulse, received heavy rotation on European alternative radio, propelling the album to number 24 on the German album charts. Hologram was later certified gold in Germany, a testament to its sustained popularity and the band's growing fanbase.
Key tracks
Neon Pulse — This breakthrough single defined their anthemic electronic rock sound and became a staple on alternative radio.
Silent Motors — A deeper album cut that showcases their skill for building intricate, atmospheric tension.
Echo Logic — Featured in several international film and television trailers, expanding their reach beyond the music scene.
The Glow — A collaboration with producer Markus Klein known for its complex, layered production and driving bassline.
Resonant Frequency — Often a set-closer in live shows, this track exemplifies their epic, crescendo-building style.
Following the success of Hologram, Also embarked on extensive touring and began collaborating with a wider array of artists. They contributed production and vocals to tracks by fellow Berlin-based acts, further cementing their role in the city's electronic music landscape. Their third album, 2022's Mirror City, debuted even higher on the charts, entering the German Top 20 and spawning another successful single in Static Horizon.
Fans of Also's immersive sound often appreciate the work of similar artists in the German electronic rock sphere. Kraftklub shares a foundation in rock energy fused with modern production. Moderat explores comparable territories of dark, sophisticated electronic music with live instrumentation. Beatsteaks offers a more punk-inflected but equally anthemic approach to German alternative music.
The music of Also maintains a strong presence on radio, particularly on alternative rock radio stations and dedicated online rock radio streams that specialize in forward-thinking, genre-blending sounds. Their tracks are regular features on playlists that bridge the gap between indie rock and electronic music, appealing to a broad spectrum of listeners seeking atmospheric depth and rhythmic drive.
Listeners can discover the dynamic catalog of Also, from early EPs to chart-topping albums, through the radio stations featured on onairium.com. Tune in to hear their evolving electronic rock soundscapes broadcast on independent music radio stations and classic alternative channels available on our platform.
