Apricity: The Ethereal Voice of Modern Folk-Pop

Apricity is the captivating musical project of singer-songwriter and multi-instrumentalist Sierra Cassidy, crafting a distinct blend of introspective folk and atmospheric pop. Hailing from Portland, Oregon, the artist achieved a significant milestone with the 2021 album Chamomile Skies, which debuted at number 12 on the Billboard Heatseekers Albums chart and garnered critical acclaim for its lush, emotive soundscapes.

Early career

Sierra Cassidy began writing songs as a teenager, formally launching the Apricity project in 2016 while studying at the University of Oregon. Early DIY recordings, shared on platforms like Bandcamp, caught the attention of the small indie label Fernwood Records, which released her debut EP, First Frost, in 2018.

Breakthrough

The breakthrough for Apricity arrived in 2020 with the viral success of the single Golden Hour. The track's organic spread on social media and streaming services led to a signing with the larger independent label Secret Road Music Services in early 2021. This partnership facilitated the release of her acclaimed debut full-length album later that year.

Key tracks

Golden Hour — This breakthrough single defined her sound with its warm acoustic guitar and layered harmonies, accumulating millions of streams.

Northern Lights — Featured as the lead single from Chamomile Skies, it showcased a fuller, more produced folk-pop arrangement.

Paper Kites — A fan-favorite deep cut celebrated for its intricate lyrical storytelling and delicate melody.

Afterglow (feat. Dustin Tebbutt) — This 2022 collaboration highlighted her ability to blend vocals seamlessly with another esteemed voice in the indie-folk scene.

Following the success of her debut album, Apricity embarked on extensive touring and released the well-received follow-up EP, Liminal, in 2023. Her work is characterized by a meticulous, layered production style that blends organic instrumentation with subtle electronic textures, a signature of her collaboration with producer Thomas Bartlett.

Listeners who appreciate the nuanced, atmospheric folk-pop of Apricity often enjoy the work of similar artists from the United States. Gregory Alan Isakov shares a penchant for poetic, nature-inspired lyricism and sparse, beautiful arrangements. Angie McMahon operates in a similar space of raw, emotionally potent songwriting backed by dynamic folk-rock instrumentation. The atmospheric sensibilities of Hand Me Downs also resonate with Apricity's textured sound, blending indie folk with dreamy pop elements.

The evocative music of Apricity has earned consistent rotation on a variety of independent music radio stations and online folk radio streams. Her tracks are staples on stations specializing in singer-songwriter, modern folk, and alternative pop formats, connecting with audiences seeking depth and melody.

You can hear the resonant folk-pop of Apricity on radio stations featured across our website. Explore and listen to her growing discography through the curated radio stations available on onairium.com.