If You Want It: The Indie Pop Powerhouse

If You Want It is a dynamic indie pop band from Manchester, England, known for their shimmering guitar hooks and anthemic choruses. The group achieved mainstream recognition with their 2018 debut album, which charted in the UK Top 20 and spawned a certified Gold single.

Early career

Formed in 2014, If You Want It coalesced around the songwriting partnership of vocalist Elara Vance and guitarist Leo Finch. The Manchester music scene provided a fertile ground for their early development, leading to a series of self-released EPs that garnered a dedicated local following.

Their DIY ethos and energetic live shows caught the attention of several independent labels. In 2016, they signed with the boutique label Circuit Sound, which re-released their third EP, "Neon Signals," giving them their first minor chart entry on the UK Independent Albums Breakers Chart.

Breakthrough

The band's major breakthrough arrived in 2018 with the release of their debut album, "Bright City Lights," on Circuit Sound. The lead single, "Electric Pulse," became a sleeper hit, receiving heavy rotation on BBC Radio 1 and eventually earning a BPI Gold certification for sales exceeding 400,000 copies.

This success propelled "Bright City Lights" to number 17 on the UK Albums Chart. The album's blend of 80s-inspired synth textures and modern indie rock production defined the signature sound of If You Want It and established them as a force in the UK pop landscape.

Key tracks

Electric Pulse — This Gold-certified single served as the band's breakthrough hit, introducing their anthemic style to a national audience.

Neon Heartbeat — A fan-favorite album track that exemplifies their knack for crafting expansive, emotionally resonant pop choruses.

Bright City Lights — The title track from their debut album became a live staple and showcased their more atmospheric, narrative-driven side.

Fading Summer — This 2021 single marked a slight tonal shift towards a more refined, melancholic pop sound.

Following their debut success, If You Want It spent the next few years touring extensively and working on new material. Their sophomore album, "Echoes in the Static," arrived in 2021 and debuted at number 12 on the UK chart, demonstrating their consistent appeal. The band has collaborated with producers like Andy Green and fellow Manchester artist Maya Cole on the track "Signal Interference."

Fans of the driving indie pop of The 1975 will appreciate the modern sheen and hook-centric songwriting. The anthemic qualities and Manchester roots are shared with The Courteeners. Listeners drawn to crisp, synth-augmented guitar pop should explore Two Door Cinema Club.

The music of If You Want It is a regular feature on alternative and indie pop radio stations across the network. Their hits are staples on modern rock FM stations, while their deeper album cuts find a home on specialized online radio streams dedicated to emerging UK guitar pop.

You can hear the vibrant indie pop of If You Want It on radio stations featured right here on onairium.com. Tune in to discover their catalog, from early anthems to their latest releases, through our curated selection of independent music radio stations.