In Onda: The Pulsating Force of Italian Electronic Pop

In Onda is an Italian electronic pop project known for its shimmering synth textures and infectious dancefloor energy. Emerging from Milan's vibrant club scene, the act has carved a distinct niche, achieving notable chart success in Italy and building a dedicated European following.

Early career

The In Onda project was formed in Milan around 2015 by producer and multi-instrumentalist Luca Sala. Initially a studio-focused endeavor, Sala crafted a sound that blended Italo-disco nostalgia with contemporary pop production, leading to a series of self-released digital singles. These early tracks garnered attention on streaming platforms, catching the ear of several independent European labels.

Breakthrough

In Onda's breakthrough arrived in 2018 with the single Vertigine, released via the Berlin-based label Kryptox Records. The track became an underground hit, receiving heavy rotation on European dance radio and climbing into the top 20 of Italy's independent music charts. This success paved the way for the 2019 debut album, Impulsi, which solidified their reputation for crafting sleek, melodic electronic anthems.

Key tracks

Vertigine — This breakthrough single defined their signature sound with its driving bassline and euphoric, cascading synths.

Notti Blu — A collaboration with vocalist Margherita Grechi, this track showcased a more refined pop sensibility and expanded their audience.

Impulsi — The title track from their debut album is a masterclass in atmospheric build and release, becoming a staple in their live sets.

Fino All'alba — This later single, featuring producer M¥SS KETA, demonstrated a grittier, more experimental side of their production.

The momentum from Impulsi led to prominent festival slots across Italy and select European dates. In Onda's sophomore album, 2022's Ologrammi, explored deeper thematic territory while maintaining their dance-oriented core, earning positive reviews in publications like Rolling Stone Italia. They have since collaborated with artists like fellow Italian electronic act Lo Stato Sociale, blending genres and further evolving their sonic palette.

Fans of In Onda's blend of melodic electronics and pop hooks often appreciate the work of Meduza, another Italian act achieving global house music success. The nostalgic synth work echoes the style of Giorgio Moroder, the legendary Italian disco pioneer. For a similar modern European electronic pop feel, explore Klangkuenstler, known for emotive and driving productions.

In Onda's pulsating catalog is a perfect fit for a variety of radio formats, from cutting-edge electronic music stations to mainstream pop FM channels seeking energetic, synth-driven tracks. Their music frequently appears in the rotations of online radio streams dedicated to indie dance and modern European pop, connecting with audiences who crave melodic electronic beats.

Listeners can discover the dynamic electronic pop of In Onda by tuning into the many radio stations featured on onairium.com, where their hits and deep cuts are regularly broadcast to an international audience.