Internet Money: The Hitmaking Collective Defining Modern Hip-Hop & Rap

Internet Money is a prolific American music collective and production team that has become a central force in shaping the sound of contemporary hip-hop and trap. Originating as a digital collective of producers, the group achieved mainstream success by crafting a signature melodic, guitar-driven sound that dominated charts in the late 2010s and beyond.

Early career

The collective was formed online, leveraging social media and digital platforms to connect a global network of producers and artists. Initially gaining traction through beat sales and collaborations within the underground rap scene, Internet Money built a reputation for their versatile, emotive production style. Their early work laid the groundwork for a more formalized label and artist operation.

Breakthrough

Internet Money's commercial breakthrough arrived in 2020 with the release of their debut studio album, B4 The Storm, and its lead single Lemonade. The track, featuring Gunna, Don Toliver, and NAV, became a global viral hit, peaking at number six on the US Billboard Hot 100 and achieving multi-platinum certifications in several countries. This success cemented the collective's transition from behind-the-scenes producers to chart-topping artists.

Key tracks

Lemonade - The collective's signature hit that broke into the Top 10 of the Billboard Hot 100, defining their blend of trap rhythms and catchy melodic hooks.

Blastoff - A collaboration with Juice WRLD and Trippie Redd that showcased Internet Money's ability to merge hip-hop with emo and rock influences.

Somebody - Featuring Lil Tecca and A Boogie wit da Hoodie, this track highlighted the collective's hitmaking formula for rising artists in the genre.

JETSKI - This instrumental track exemplifies the collective's core production style, often characterized by its atmospheric synths and crisp drum programming.

Expanding the blueprint

Following the success of B4 The Storm, Internet Money continued to release music and produce for a wide array of artists, solidifying their status as industry hitmakers. Their roster and collaborative network includes names like the late Juice WRLD, Lil Tecca, Iann Dior, and Trippie Redd. The collective operates not just as a production house but also as a record label and artist incubator, frequently introducing new vocal talent over their distinctive beats.

Their sound, often incorporating melancholic guitar loops and auto-tuned vocals, has become a staple in modern hip-hop and trap music. While specific later album data is not detailed here, the collective's influence persists through continuous production credits and solo releases from its core members, such as Taz Taylor and Nick Mira.

For fans of the melodic and emotive side of hip-hop, similar artists include Juice WRLD, who frequently collaborated with the collective and shared a genre-blending approach. Lil Tecca also shares a connection through early collaborations and a similar digital-native rise to fame. The production style can be compared to earlier work by Metro Boomin in terms of defining an era's sound, though with a more pronounced melodic focus. Lastly, Iann Dior explores similar intersections of rock, pop, and hip-hop that align with the Internet Money aesthetic.

The music of Internet Money is featured across various radio formats that specialize in contemporary hip-hop and hit-driven programming. Their chart-topping singles and influential productions make them a regular presence on stations focusing on current trends and digital-born artists.

You can explore the signature sound of Internet Money through the radio stations available on onairium.com, where their catalog of hits and productions is regularly featured for listeners.