Ivana Masic: The Soulful Voice of Serbian Pop

Ivana Masic is a Serbian pop singer and songwriter known for her emotive vocal delivery and blend of contemporary pop with regional folk influences. Hailing from Belgrade, she achieved mainstream recognition in the Balkans following the release of her chart-topping album Ti Si and its successful singles.

Early career

Born in 1984 in Belgrade, Ivana Masic began her musical journey at a young age, studying piano and voice. Her professional debut came in the mid-2000s with early performances on the local scene, leading to her first major label signing with the Serbian division of Universal Music.

Breakthrough

Masic's breakthrough arrived in 2010 with her sophomore album Ti Si, released under Universal Music Serbia. The record spawned several hit singles that received heavy rotation on regional radio and television, solidifying her status as a leading pop artist in Serbia and neighboring countries.

Key tracks

Ti Si — The title track became her signature song, dominating airwaves and earning gold certification for its sales.

Nije Sve Tako Sivo — This powerful ballad showcased her vocal range and became a fan favorite at live performances.

Ljubav Za Ljubav — An uptempo pop track that demonstrated her versatility and further expanded her audience.

Da Li Znas — A later single that maintained her chart presence and highlighted her consistent songwriting.

Following this success, Masic continued to release albums, including Ljubav Je in 2014 and Ivana Masic in 2018. She has collaborated with notable regional producers and artists, contributing to soundtracks and performing at major festivals across the Balkans, building a durable career on the strength of her resonant pop sound.

Fans of Ivana Masic's brand of emotive Serbian pop often appreciate the work of similar artists. Aleksandra Radovic shares a focus on powerful vocal performances within the pop genre. Jelena Tomasevic offers a similar blend of pop sensibility with subtle traditional influences. Severina represents another major figure in Balkan pop music with a dynamic stage presence. Zana delivers contemporary pop anthems that resonate with the same regional audience.

The music of Ivana Masic is a staple on various radio formats featured on this website. Her hits are regularly played on mainstream pop stations, adult contemporary channels, and online radio streams dedicated to Balkan music, ensuring her soulful voice reaches a wide audience of listeners.

You can hear the compelling pop music of Ivana Masic on radio stations featured across our network. Explore and listen to her catalog through the diverse selection of Serbian and international radio stations available on onairium.com.