Ivana Masic: The Soulful Voice of Serbian Pop

Ivana Masic is a Serbian pop singer and songwriter known for her emotive vocal delivery and blend of contemporary pop with regional folk influences. Hailing from Belgrade, she achieved mainstream success in the Balkans following the release of her platinum-certified album "Samo Pored Mene" in 2012.

Early career

Born in 1984 in Belgrade, Ivana Masic began her musical journey through local talent competitions and theater performances. Her professional debut arrived in 2008 with the single "Ljubav Za Ljubav," which garnered attention on Serbian radio and led to her first recording contract with the label Grand Production.

Breakthrough

Masic's commercial breakthrough came in 2011 with the hit single "Samo Pored Mene." The song's widespread popularity propelled her 2012 album of the same name to platinum status in Serbia, cementing her position as a leading voice in the regional pop scene.

Key tracks

Samo Pored Mene — This platinum-selling title track defined her breakthrough era and dominated regional airwaves for months.

Ljubav Za Ljubav — Her debut single introduced her powerful vocals to a national audience and established her early fanbase.

Bez Tebe — A later hit showcasing a more mature, ballad-driven side of her artistry that remained a radio staple.

Ti i Ja — This uptempo track highlighted her ability to fuse pop production with subtle traditional melodic elements.

Following her breakthrough, Masic continued to release successful albums, including "Ivana" in 2014 and "Original" in 2017. She has collaborated with notable regional artists like Severina on the duet "Volim Te," blending pop and dance styles. Her consistent chart presence in Serbia and neighboring countries is built on relatable lyrics and strong melodic hooks. While specific chart positions vary, her albums and singles have regularly achieved gold and platinum certifications in the regional market. For fans of Ivana Masic's brand of emotive Balkan pop, similar artists include Jelena Karleusa who shares a flair for dramatic pop anthems and powerful vocal performances. The catchy, folk-infused pop of Acа Lukа also resonates with a similar audience. Listeners may also appreciate the contemporary Serbian pop sound of Dzej, known for his radio-friendly ballads and uptempo tracks.

Ivana Masic's music maintains a strong presence on radio rotations across the Balkans, frequently featured on major Serbian pop FM stations and various online radio streams dedicated to contemporary European pop music. Her catalog of hits ensures regular airplay on stations that prioritize regional commercial pop.

You can hear the music of Ivana Masic on radio stations featured on our website. Discover her soulful Serbian pop sound by tuning into the stations available on onairium.com.