Latto: The Confident Voice of Southern Hip-Hop

Latto is a Grammy-nominated rapper from Atlanta, Georgia, who has cemented her status as a leading force in contemporary hip-hop. Her career, marked by sharp lyricism and unapologetic confidence, reached a commercial zenith with the multi-platinum crossover hit "Big Energy."

Early career

Born Alyssa Michelle Stephens in 1998, the artist first gained attention under the moniker Miss Mulatto after winning the first season of the reality competition series "The Rap Game" in 2016. This early exposure led to her debut mixtape, "Miss Mulatto," later that year, establishing her fierce and technically skilled style within the Atlanta trap scene.

Breakthrough

Her major breakthrough arrived in 2019 after she simplified her stage name to Latto and signed with RCA Records. The viral success of the defiant single "Bitch From Da Souf," featuring Trina and Saweetie, propelled her debut studio album, "Queen of Da Souf," which debuted in the Top 50 of the Billboard 200 chart in 2020.

Key tracks

Bitch From Da Souf — This 2019 hit, featuring Trina and Saweetie, became her first charting entry on the Billboard Hot 100 and announced her arrival on the national stage.

Big Energy — The 2021 smash sampled Tom Tom Club's "Genius of Love," soared to No. 3 on the Hot 100, and earned double-platinum certification, transforming Latto into a mainstream pop phenomenon.

Wheelie — Featuring 21 Savage, this track from her 2022 album "777" showcased her seamless chemistry with one of Atlanta's biggest stars over hard-hitting production.

Put It On Da Floor Again — This 2023 collaboration with Cardi B became a viral anthem and marked her highest-charting solo entry as a lead artist, peaking at No. 13.

Following "Big Energy," her 2022 album "777" debuted at No. 15 on the Billboard 200 and featured high-profile collaborations with artists like Lil Wayne and Childish Gambino. Latto's profile was further elevated by a Grammy nomination for Best New Artist in 2023, solidifying her industry recognition.

Fans of Latto's assertive Southern hip-hop style also enjoy the music of Megan Thee Stallion for a similarly confident and viral-ready approach to rap. Saweetie shares a focus on catchy, beat-driven anthems and lyrical self-celebration. The versatile flows and melodic sensibilities of Doja Cat also resonate with listeners who appreciate Latto's pop crossover success. Coi Leray represents another contemporary voice known for energetic delivery and viral hits within the genre.

Latto's catalog receives regular spins on modern hip-hop and top 40 radio stations featured on this website, from major market urban stations to online streams dedicated to breaking new rap talent. Her hits are staples on playlists focusing on chart-dominating anthems and the latest voices from the Atlanta scene.

Listeners can discover the powerful discography of Latto, from her early mixtapes to her chart-topping singles, by tuning into the hip-hop and top 40 radio stations available on onairium.com.