Magic Giant: The Folk-Pop Festival Pioneers

Magic Giant is an American indie folk-pop band known for their euphoric live shows and anthemic, string-laden sound. Hailing from Los Angeles, California, the group achieved significant recognition with their 2017 debut album "In The Wind," which charted on Billboard's Heatseekers and Alternative Albums charts.

Early career

Formed in 2014, the trio of Austin Bisnow (lead vocals), Zambricki Li (strings, banjo, vocals), and Zang (acoustic guitar, vocals) built their initial following through a unique, immersive touring strategy. They famously performed at secret locations like redwood forests and mountain tops, broadcasting the coordinates to fans, which cultivated a dedicated grassroots community before any major label support.

Breakthrough

The band's breakthrough arrived in 2017 with the release of their debut full-length album "In The Wind" on Washington Square Music/ Razor & Tie. Propelled by the success of its lead singles, the album debuted at number 22 on Billboard's Top Alternative Albums chart and number 15 on the Heatseekers Albums chart, solidifying their national presence.

Key tracks

Set On Fire — This platinum-certified single became their signature hit, amassing hundreds of millions of streams and defining their uplifting folk-pop style.

Window — An earlier viral track that showcased their harmonious blend of folk instrumentation with electronic beats, helping to build their initial online audience.

Jade — A fan-favorite track that exemplifies their ability to craft intimate, lyrical narratives within a larger, festival-ready soundscape.

Great Divide — This anthemic song from their debut album became a staple of their live set, often featuring extended audience participation segments.

Following their debut's success, Magic Giant maintained a relentless touring schedule, performing at major festivals like Lollapalooza, Bonnaroo, and Firefly. They continued releasing new music, including the 2019 EP "Live From The Machine," which captured the raw energy of their celebrated concerts. Their music has been featured in numerous television shows and commercials, further expanding their reach beyond the traditional alternative radio sphere.

Fans of the communal, string-driven energy of The Lumineers will appreciate Magic Giant's folk-rock foundations and massive choruses. The upbeat, percussive folk-pop of Avett Brothers shares a similar rootsy yet modern sensibility. Listeners drawn to the anthemic, positive vibrations in the music of American Authors will find a kindred spirit in Magic Giant's output.

The band's catalog receives regular airplay on a variety of alternative rock radio stations and independent music radio stations, particularly those with a focus on modern folk and upbeat, festival-ready rock. Their high-energy singles are a natural fit for daytime rotation, often featured alongside other contemporary genre-blending acts.

You can hear the vibrant, folk-pop anthems of Magic Giant on the radio stations featured here on onairium.com. Tune in to discover their music and experience the uplifting sound that has defined their career across multiple rock and alternative formats.