Matt Wills: The UK's Pop-Rock Storyteller
Matt Wills is a British singer-songwriter and guitarist known for his sharp, narrative-driven pop-rock anthems. Hailing from London, his major label debut EP charted in the UK Top 40, establishing him as a compelling new voice in the modern rock landscape.
Early career
Born in 1994, Matt Wills began his musical journey in London, initially gaining attention through online platforms by posting acoustic covers and original demos. His raw talent and engaging online presence led to a publishing deal with Warner/Chappell in 2015, a crucial step that provided the foundation for his recorded work.
Breakthrough
Wills' breakthrough arrived in 2017 with the release of his debut EP, What Might Kill You, via Virgin EMI Records. The lead single, Ghost, garnered significant radio play and streaming traction, propelling the EP to a number 32 position on the UK Albums Chart and marking his arrival on the national scene.
Key tracks
Ghost — This breakthrough single defined his early sound with its anthemic chorus and candid lyrics about personal demons.
What Might Kill You — The title track of his debut EP showcased his knack for blending melodic rock with darker, introspective themes.
Back To You — A later single that demonstrated a refined, radio-ready pop-rock production while maintaining his signature lyrical directness.
Darling — This track highlighted a more soulful, groove-oriented side of his songwriting, expanding his musical palette.
Following his initial success, Matt Wills continued to release singles and perform extensively across the UK. He has collaborated with established producers and songwriters, including work with Jonathan Quarmby, known for his work with Lewis Capaldi and Tom Walker. His music maintains a consistent thread of authentic storytelling set against a backdrop of driving guitars and polished production, a hallmark of his genre.
Fans of artists like Tom Grennan will appreciate the shared energy of British rock-infused pop. The narrative songwriting of James Bay finds a parallel in Wills' detailed lyrical style. Listeners drawn to the anthemic qualities of The Script will connect with his chorus-driven compositions. The modern pop-rock approach of You Me At Six also aligns with his musical direction.
The music of Matt Wills is a staple on alternative rock radio stations and modern rock formats featured on this website. His tracks are regularly included in rotations that highlight emerging UK talent and established pop-rock acts, ensuring his songs reach a dedicated audience of rock listeners.
You can hear the dynamic pop-rock of Matt Wills on radio stations featured right here on onairium.com. Explore our curated stations to discover his hits and deep cuts, connecting you directly to the pulse of modern guitar music.
