Nono, Alok: The Brazilian Electronic Music Powerhouse

Nono, Alok is the stage name of Alok Achkar Peres Petrillo, a globally recognized DJ and record producer from Brazil. He is a leading force in the Brazilian electronic music scene, known for his festival-ready beats and massive crossover hits that have earned him a place among the world's most streamed artists.

Early career

Born in 1991 in Goiânia, Brazil, Alok was immersed in music from childhood as the son of pioneering Brazilian trance DJs. He began his own production and DJ journey in his teens, initially exploring psytrance under the alias Alok. His early releases, such as the 2012 track "Wake Me Up," were distributed through his parents' label, UP Club Records, laying the groundwork for his future sound.

Breakthrough

Alok's international breakthrough arrived in 2016 with the release of "Hear Me Now," a collaboration with Brazilian singer Bruno Martini featuring Zeeba. The track became a viral streaming phenomenon, amassing hundreds of millions of plays and propelling the artist onto the global stage. This success was solidified by his 2017 hit "Never Let Me Go," a collaboration with Bruno Martini and Zeeba that further established his signature blend of emotive vocals and driving electronic rhythms.

Key tracks

Hear Me Now — This 2016 collaboration was a global streaming smash that defined Alok's crossover appeal and introduced his music to a massive international audience.

Never Let Me Go — Following his breakthrough, this 2017 track reinforced his hit-making formula and cemented his status as a top Brazilian export in electronic music.

Favela — A 2019 collaboration with Ina Wroldsen, this song highlighted Alok's ability to fuse pop sensibilities with Brazilian-inspired rhythms for the mainstage.

Don't Say Goodbye — Featuring Tove Lo, this 2022 release marked a high-profile pop collaboration and demonstrated his continued relevance in the global dance scene.

Following his explosive breakthrough, Alok founded his own imprint, CONTROVERSIA, in 2017, providing a platform for his own music and that of other rising talents. He has since collaborated with a wide array of international artists including The Chainsmokers, Steve Aoki, Danna Paola, and John Legend. His consistent output has resulted in numerous platinum and diamond certifications in Brazil and across Latin America, with billions of combined streams globally.

Fans of Alok's energetic, vocal-driven brand of electronic music may also enjoy the sounds of other major Brazilian DJs. Vintage Culture shares a similar mastery of emotive, progressive house designed for large crowds. Cat Dealers delivers a powerful, bass-heavy take on the Brazilian house and techno sound. Bhaskar is another key figure known for fusing Brazilian rhythms with festival-ready electronic production. Liu crafts melodic and atmospheric house tracks that resonate with the same broad audience.

The music of Nono, Alok is a staple on electronic and top 40 radio stations worldwide, from major FM dance channels to online electronic music streams. His anthemic tracks are frequently featured in prime-time rotations, keeping his vibrant sound at the forefront of the global dance movement.

Listeners can explore the dynamic catalog of Nono, Alok by tuning into the electronic and pop radio stations featured on our platform. Discover his biggest hits and latest releases through the curated stations available on onairium.com.