$NOT: The Brooding Voice of Modern Hip-Hop

Edgar Sarratt, known professionally as $NOT, is an American rapper and songwriter from West Palm Beach, Florida. He first garnered a dedicated online following with his moody, genre-blending sound before achieving mainstream chart success in the early 2020s.

Early career

Born in 1997, Edgar Sarratt grew up in Florida and began uploading music to SoundCloud around 2016. His early tracks, like "Mary Jane," showcased a raw, melodic style that blended elements of emo rap, trap, and alternative rock. This DIY approach cultivated a strong fanbase, leading to his first major project, the 2018 mixtape - TRAGEDY +.

Breakthrough

$NOT's commercial breakthrough arrived in 2020 with the single "BERETTA," a collaboration with fellow Florida rapper Wifisfuneral. The track's viral momentum on TikTok propelled it onto the Billboard Hot 100, peaking at number 76. This success solidified his status and led to a deal with 300 Entertainment, the label that would release his debut studio album.

Key tracks

BERETTA (feat. Wifisfuneral) — This viral hit marked $NOT's first entry on the Billboard Hot 100 and served as his mainstream introduction.

GOSHA (feat. A$AP Rocky) — A high-profile collaboration that demonstrated $NOT's credibility and appeal to established hip-hop stars.

Doja — This platinum-certified single, with its iconic music video, became one of his most recognizable and successful solo tracks.

BLUE MOON (feat. Teddi Jones) — A key track from his debut album Beautiful Havoc that exemplifies his atmospheric and brooding production style.

His official debut album, Beautiful Havoc, arrived in late 2020 via 300 Entertainment, featuring artists like A$AP Rocky and Kevin Abstract. He followed this in 2022 with his sophomore album, Ethereal, which included collaborations with Trippie Redd, Juicy J, and Joey Bada$$, further expanding his musical range. $NOT's music often explores themes of introspection, relationships, and personal turmoil over dark, guitar-laced beats.

Fans of $NOT's atmospheric and moody hip-hop style may also appreciate the work of Juice Wrld. Both artists masterfully blend melodic rap with emo-inspired lyrical themes. The raw, genre-fluid approach of Lil Peep shares a similar emotional resonance and underground roots. For another Florida-based voice in modern rap, explore Denzel Curry and his dynamic, aggressive flows. The melodic and introspective style of The Kid Laroi also connects with $NOT's appeal to a younger, genre-agnostic audience.

RADIO ROTATION: $NOT's distinctive sound, from the viral hit "BERETTA" to his deeper album cuts, has earned him regular airplay on modern hip-hop and alternative rap radio stations. His tracks are featured on online radio streams and FM stations that champion the new wave of genre-blending artists, making him a staple for listeners seeking the current pulse of rap music.

You can hear $NOT's catalog, including his platinum single "Doja" and albums like Ethereal, on the hip-hop and alternative radio stations featured right here on onairium.com. Tune in to discover his brooding anthems and follow his evolving career through our curated station lineup.