Oimara, Melissa Naschenweng: The Dynamic Voice of Austrian Schlager & Folk-Pop

Melissa Naschenweng, known professionally as Oimara, is an Austrian singer-songwriter who has become a leading force in the modern Schlager and folk-pop scene. Hailing from Carinthia, she has achieved significant commercial success, with multiple albums debuting at number one on the Austrian charts and earning gold certifications for her robust sales.

Early career

Born in 1994 in Ferlach, Austria, Melissa Naschenweng began her musical journey at a young age, learning to play the accordion. Her talent was first showcased to a national audience in 2011 when she participated in the popular Austrian television music contest "Die große Chance," which served as a springboard for her professional career and led to her first record deal.

Breakthrough

Her major breakthrough arrived in 2015 with the release of her third studio album, "Mei Herz schlägt für di." This album resonated powerfully with audiences, propelling it to the top of the Austrian albums chart and marking a turning point in her popularity. The album's success was solidified with a gold certification, establishing Oimara as a mainstay on the Austrian music landscape.

Key tracks

Mei Herz schlägt für di — The title track from her 2015 breakthrough album became an anthem and remains a cornerstone of her live performances.

Fliegerlied — This incredibly catchy and viral party track expanded her reach beyond the traditional Schlager audience, becoming a nationwide sing-along hit.

I hab di gern — A quintessential folk-pop duet with fellow Austrian star Andreas Gabalier, showcasing successful cross-genre collaboration.

Ois guat — This 2022 single demonstrated her consistent chart power, achieving platinum status in Austria shortly after its release.

Following her breakthrough, Oimara's career maintained impressive momentum with subsequent albums like "Griaß di" (2017) and "Gfui & Gfreid" (2020) also claiming the number one spot on the Austrian charts. Her collaboration portfolio grew to include notable names like Die Seer and Nik P., blending traditional Austrian folk elements with contemporary pop production. Her energetic stage presence has made her a fixture at major folk festivals and her own headline tours across German-speaking Europe.

Fans of Oimara's blend of upbeat folk rhythms and melodic pop sensibilities often also enjoy the music of Andreas Gabalier for his modern take on Austro-pop and stagecraft. The harmonious folk-pop of Die Seer shares a similar Carinthian roots influence and widespread Austrian appeal. For a more contemporary Schlager-pop crossover sound, listeners gravitate toward Vinzenz Viper and his chart-topping party anthems.

Oimara's music is a staple on Austrian and German-language radio formats, frequently featured on popular Schlager FM stations, folk-pop radio programs, and general hit radio rotations that celebrate regional musical talent. Her catchy singles and heartfelt ballads receive consistent airplay, connecting her with a broad audience that spans generations.

Listeners can discover the vibrant music of Oimara, Melissa Naschenweng on the Austrian folk-pop and Schlager radio stations featured right here on onairium.com. Tune in to our curated selection of stations to hear her chart-topping hits and fan-favorite album tracks as part of our regular broadcasting schedule.