Ozuna: The Global Ambassador of Latin Trap and Reggaeton
Ozuna is a Puerto Rican singer and songwriter who has become one of the most streamed Latin artists in the world. His blend of reggaeton, Latin trap, and melodic pop has generated billions of views and multiple chart-topping albums, solidifying his status as a defining voice of the modern Latin music movement.
Early career
Born Juan Carlos Ozuna Rosado in 1992 in San Juan, Puerto Rico, he began pursuing music seriously as a teenager. He gained initial attention by uploading tracks and music videos to YouTube, a strategy that built a grassroots following and caught the eye of the burgeoning Latin trap scene.
Breakthrough
Ozuna's major breakthrough arrived in 2017 with his debut studio album, Odisea. Released on the VP Records and Dimelo VI labels, the album debuted at number one on the US Top Latin Albums chart and was certified multi-platinum. Its success was propelled by viral hits that showcased his distinctive, smooth vocal style over hard-hitting urban beats.
Key tracks
Te Boté — This 2018 remix with Casper Mágico, Nio García, Darell, Nicky Jam, and Bad Bunny became a cultural phenomenon, breaking YouTube records and dominating global charts.
Se Preparó — A quintessential Latin trap anthem that solidified his early sound and amassed over a billion views on its music video.
La Modelo — His collaboration with Cardi B in 2018 marked a significant crossover moment, entering the Billboard Hot 100 and expanding his international reach.
Taki Taki — This 2018 global smash with DJ Snake, Selena Gomez, and Cardi B peaked at number 11 on the Billboard Hot 100, demonstrating his appeal in mainstream pop.
Del Mar — A 2020 collaboration with Doja Cat and Sia highlighted his versatility and ability to blend reggaeton with contemporary pop and R&B influences.
Following his explosive debut, Ozuna maintained a relentless release schedule. His subsequent albums, including Aura (2018) and Nibiru (2019), also debuted at number one on the Top Latin Albums chart. He is known for his prolific collaborations, working with nearly every major star in Latin music like Daddy Yankee, J Balvin, and Anuel AA, as well as international acts from Post Malone to Rosalía.
His achievements include numerous multi-platinum certifications from the RIAA and holding the record for the most videos with over one billion views on YouTube for a Latin artist. Ozuna's sound, while rooted in reggaeton, often incorporates elements of dancehall, bachata, and even rock, giving his music a broad, genre-fluid appeal.
Fans of Ozuna's melodic trap flow and reggaeton rhythms also enjoy the music of Bad Bunny, who shares a similar genre-defying and record-breaking trajectory. The smooth vocal style and hit-making prowess of J Balvin offer a comparable blend of reggaeton and pop. For the raw energy of Latin trap, explore Anuel AA, a frequent Ozuna collaborator. The versatile and rhythmic approach of Karol G represents the powerful female voice in the same musical landscape.
Ozuna's catalog is a staple on Latin urban and contemporary hit radio stations across the United States and Latin America. His frequent chart entries ensure his songs are in heavy rotation on major market FM stations and dedicated online reggaeton streams, keeping his sound omnipresent for fans of the genre.
Listeners can discover the massive hits and deep cuts of Ozuna's career through the Latin music and top hits radio stations featured on our website. Tune in to the stations available on onairium.com to hear the Puerto Rican superstar's defining anthems and latest collaborations as part of our regular programming.
