Safari: The Indie Pop Explorer

Safari is the stage name of singer-songwriter and producer Emma Jenson, an artist who emerged from the vibrant indie scene of Melbourne, Australia. Her major label debut album, Horizons, charted in the top 20 on the ARIA Albums Chart and was certified gold in her home country.

Early career

Emma Jenson began writing songs as a teenager, performing at open mic nights around Melbourne while studying audio production. She self-released her first EP, Coastal Drift, in 2016 under the moniker Safari, a name chosen to reflect her musical curiosity. The DIY release garnered attention from local blogs and led to a signing with the independent label Midnight Chorus Records in 2017.

Breakthrough

Safari's breakthrough arrived in 2019 with the single Neon Pulse, which achieved platinum certification in Australia and peaked at number 15 on the ARIA Singles Chart. The track's success was fueled by extensive radio play and sync placement in a popular television series, propelling her to a major label deal with Universal Music Australia for her subsequent album rollout.

Key tracks

Neon Pulse — This platinum-certified single defined her synth-pop sound and became her first major chart hit.

Midnight Drive — The lead single from Horizons that solidified her reputation for crafting atmospheric, driving pop anthems.

Echoes — A collaboration with producer M-Phazes that showcased a more rhythmic, electronic side of her artistry.

Silver Lines — This fan-favorite album track demonstrated her skill with introspective lyrics and melodic hooks.

Horizons — The title track from her gold album is a soaring anthem that encapsulates her expansive indie pop vision.

Following the success of Horizons, Safari embarked on national and international tours, including support slots for established acts. Her 2022 sophomore album, Parallel Signs, debuted at number 12 and featured a noted collaboration with fellow Australian artist G Flip on the track Double Vision. She has continued to evolve her sound, incorporating more live instrumentation into her recent festival performances.

Listeners who enjoy Safari's brand of polished yet adventurous indie pop often find common ground with artists like Megan Washington, who shares a talent for sophisticated pop songcraft. The electronic textures in her music connect with the work of Flume, another Australian producer known for crossover appeal. Fans also appreciate the melodic sensibilities of Vance Joy, an artist who similarly blends folk-inflected storytelling with pop structures.

Safari's music maintains a strong presence on radio, frequently featured on alternative pop and contemporary hit radio stations across the country. Her singles are staples on online indie pop radio streams and independent music radio stations that champion Australian talent, ensuring her songs reach a broad and engaged audience.

The music of Safari can be heard regularly on the radio stations featured on our website. Listeners can discover her catalog of indie pop hits by tuning into the various Australian and international radio stations available on onairium.com.