Softy: The Ethereal Voice of Swedish Indie Pop

Softy is the recording alias of Swedish singer-songwriter Klara Almström, known for crafting intimate and atmospheric indie pop. Hailing from Stockholm, she first captured international attention with her 2017 debut EP, which amassed millions of streams and established her delicate sound within the Scandinavian music scene.

Early career

Klara Almström began writing and performing under the name Softy around 2015 while studying in Stockholm. Her early work was characterized by hushed vocals and minimalist electronic production, often shared directly on digital platforms.

This DIY approach led to her first official release, the "Softy" EP, in 2016 via the independent label Icons Creating Evil Art. The EP's organic online growth demonstrated an immediate connection with listeners drawn to its vulnerable lyricism.

Breakthrough

Softy's breakthrough arrived in 2017 with the viral success of her single Habits. The track's melancholic melody and relatable themes resonated widely, leading to millions of streams and significant blog coverage.

This momentum was solidified with her 2018 EP "Wide Awake," which expanded her sonic palette while maintaining her signature ethereal quality. The EP's performance led to increased touring across Europe and recognition as a fresh voice in indie pop.

Key tracks

Habits — This breakout single defined Softy's early sound and became her first track to achieve multi-million stream counts.

Wide Awake — The title track from her 2018 EP showcased a more polished production and fuller arrangement.

Lose You — A later single that highlighted her growth as a songwriter with its layered harmonies and emotive delivery.

Talk — This track exemplifies her collaborative process, featuring production work that blends acoustic warmth with subtle electronic elements.

Following her initial EPs, Softy continued to release a steady stream of singles and collaborate with other producers in the Swedish indie sphere. Her music maintains a consistent focus on introspective songwriting and atmospheric soundscapes, building a dedicated international fanbase.

Fans of Softy's dreamy Swedish indie pop may also enjoy the work of First Aid Kit. This duo shares a foundation in poignant folk-influenced songwriting. The atmospheric electronics of iamamiwhoami offer a more experimental take on Nordic pop mystique. For another perspective on intimate Scandinavian vocals, explore José González. The melodic sensibility of The Radio Dept also parallels Softy's blend of pop and shoegaze textures.

Softy's catalog receives regular airplay on a variety of independent music radio stations and online radio streams that specialize in curating emerging indie talent. Her songs are frequently featured on programs dedicated to new Scandinavian music and atmospheric pop, introducing her sound to new audiences daily.

Listeners can discover the evocative indie pop of Softy through the curated playlists of radio stations featured on our website. Tune in via onairium.com to hear her key tracks and latest releases across a network of stations that champion independent artists.