Sorry: The London Indie Rock Innovators

Sorry is a London-based indie rock band known for their genre-blending sound that incorporates elements of shoegaze, post-punk, and alternative pop. Formed in the mid-2010s, the group has built a dedicated following through a series of critically acclaimed EPs and albums released on the independent label Domino Recording Co.

Early career

The band formed around the core duo of Asha Lorenz and Louis O'Bryen, who began making music together while studying at London's prestigious BRIT School. Their early work, self-released online, quickly garnered attention for its raw, DIY aesthetic and clever songwriting, leading to their signing with Domino in 2018.

Breakthrough

Sorry's breakthrough arrived with their 2020 debut studio album, 925. The record showcased their eclectic style, weaving together gritty guitar lines, electronic textures, and deadpan vocal deliveries. It received widespread critical praise, establishing them as a fresh and inventive force within the UK's indie rock scene.

Key tracks

Right Round the Clock - This early single defined their off-kilter, hypnotic sound and became a fan favorite.

Rock 'n' Roll Star - A standout track from 925 that encapsulates their sardonic lyricism and dynamic shifts.

Let the Lights On - Featured on their 2022 sophomore album Anywhere But Here, this song highlights their evolution towards more polished, yet still experimental, production.

As the Sun Sets - This track demonstrates their ability to craft immersive, shoegaze-influenced atmospheres.

Following 925, Sorry continued to refine their sound on Anywhere But Here, an album that explored more electronic and pop-oriented structures while maintaining their signature edge. Their work is characterized by a collaborative spirit between Lorenz and O'Bryen, who share vocal and instrumental duties to create a distinct, cohesive identity.

Fans of Sorry's textured and atmospheric approach to indie rock might also appreciate the work of Black Country, New Road, who share a similar experimental post-punk ambition. The melodic sensibilities of Wet Leg also resonate with Sorry's catchy yet clever songwriting. For listeners drawn to the shoegaze elements, the dense soundscapes of Beach House offer a compelling parallel, while the lyrical sharpness of Squid aligns with Sorry's own narrative style.

The music of Sorry is featured across a variety of independent music radio stations and modern rock streams that champion emerging and innovative guitar-based acts. Their albums receive regular rotation on stations dedicated to cutting-edge alternative and indie rock programming.

Listeners can explore the discography of Sorry through the radio stations available on onairium.com, where their genre-defying tracks are regularly broadcast.