The New Seekers: The Pop-Folk Harmony Hitmakers

The New Seekers were a British pop and folk vocal group that achieved international fame in the early 1970s. Hailing from England, the group is best remembered for their global chart-topper "I'd Like to Teach the World to Sing (In Perfect Harmony)" and for representing the United Kingdom in the 1972 Eurovision Song Contest.

Early career

The group was formed in 1969 by singer Keith Potger, a founding member of the original Australian folk group The Seekers. Potger aimed to create a contemporary, harmony-driven ensemble that could appeal to the pop market. Their self-titled debut album was released in 1970 on the Polydor label, establishing their bright, melodic sound.

Breakthrough

The New Seekers' commercial breakthrough arrived in 1971 with the single "Never Ending Song of Love," which reached No. 2 on the UK Singles Chart. This success was swiftly eclipsed later that year by "I'd Like to Teach the World to Sing," a reworked version of a Coca-Cola jingle, which became a worldwide phenomenon, selling over one million copies in the UK alone and earning a gold certification.

Key tracks

I'd Like to Teach the World to Sing (In Perfect Harmony) — This global number-one single became their signature anthem and a cultural touchstone of the era.

Never Ending Song of Love — Their first major UK hit, this cover propelled them into the mainstream pop spotlight.

You Won't Find Another Fool Like Me — The group's energetic entry for the United Kingdom in the 1972 Eurovision Song Contest, finishing second.

Beg, Steal or Borrow — This track was the UK's Eurovision entry in 1972, performed by The New Seekers and securing a runner-up position.

Pinball Wizard/See Me, Feel Me — Their medley cover of The Who's rock opera pieces showcased their versatile vocal arrangements and was a UK Top 20 hit.

The group maintained a steady output of albums and singles throughout the early 1970s, including "Now" and "Circles." Their lineup underwent several changes, but they continued to score hits like "Pinball Wizard/See Me, Feel Me" and "I Get a Little Sentimental Over You." The New Seekers' music, characterized by crisp harmonies and upbeat melodies, made them staples on radio and television on both sides of the Atlantic.

Fans of The New Seekers' harmonious pop sound may also enjoy the music of The Seekers, the original Australian folk-pop group from which they drew inspiration. The Brotherhood Of Man share a similar Eurovision pedigree and polished vocal pop style from the same period. The catchy, family-friendly hits of The Wombles also captured the UK charts in the early 70s with a lighthearted approach. For another successful British vocal group of the era, explore Middle Of The Road, known for their bubblegum pop singles.

The New Seekers' catalog of upbeat 70s pop and folk hits ensures their music remains in regular rotation on classic hits FM stations and dedicated retro radio streams. Their timeless harmonies provide a nostalgic soundtrack on various online radio stations that celebrate the sounds of the decade.

The music of The New Seekers can be heard on radio stations featured on our website. Listeners can discover their classic pop and folk harmonies by tuning into the radio stations available on onairium.com.