William Prince

William Prince: The Resonant Voice of Canadian Folk and Country
William Prince is a celebrated Canadian singer-songwriter whose profound baritone and lyrical depth have established him as a leading voice in contemporary folk and country music. Hailing from Peguis First Nation in Manitoba, his career-defining album, 2020's "Reliever," earned him a JUNO Award for Contemporary Roots Album of the Year, solidifying his place in the national music landscape.
Early career
Born in 1985, William Prince's musical foundation was built on the gospel and country records his father, a preacher, played in their home. He began writing his own songs as a teenager, honing a reflective style that blended personal narrative with universal themes. His independent debut, "A Throwaway Age," arrived in 2015, immediately catching critical attention for its stark honesty and setting the stage for his major-label ascent.
Breakthrough
Prince's breakthrough arrived with his 2017 album "Earthly Days," released via Six Shooter Records. The album's lead single, "Breathless," became a slow-burn hit on Canadian radio, earning widespread acclaim and the 2017 JUNO Award for Contemporary Roots Album of the Year. This national recognition transformed him from a promising talent into a headline act, with the album spending multiple weeks on the Billboard Canadian Albums chart.
Key tracks
Breathless — This poignant ballad served as his breakout radio single, introducing his warm baritone and masterful storytelling to a national audience.
The Gun — A stark and powerful narrative song from "Earthly Days" that showcases his ability to tackle complex themes with grace and empathy.
Wasted — A standout track from the "Reliever" album that highlights his skill in crafting melodies that resonate with both folk intimacy and country soul.
Always Have What We Had — This later single demonstrates the refined production and enduring lyrical themes of love and loss that define his mature work.
Building on this momentum, Prince released the acclaimed follow-up "Reliever" in 2020, which won him a second JUNO in the same category. He has since collaborated with notable artists like Serena Ryder and performed on prestigious stages internationally, including the Grand Ole Opry. His 2023 album, "Stand in the Joy," further explores themes of gratitude and resilience, proving his consistent artistry.
Fans of William Prince's brand of thoughtful, roots-oriented songwriting should also explore the work of similar Canadian artists. Leif Vollebekk shares a similar atmospheric and poetic approach to folk music. The Deep Dark Woods offer a rich, harmony-laden take on alt-country and folk traditions. William Prince The soulful country-folk of Donovan Woods parallels Prince's focus on meticulous, emotionally resonant storytelling.
William Prince's music is a staple on a wide array of radio formats, from public radio music programs and adult contemporary stations to dedicated folk and alternative country channels. His songs, particularly his signature hits, receive regular airplay on independent music radio stations and online streams that champion authentic singer-songwriters.
Listeners can discover the resonant music of William Prince on the curated folk, country, and singer-songwriter radio stations featured on our website. Tune in via onairium.com to hear his catalog, from early gems to his latest releases, as part of our dedicated programming celebrating compelling musical narratives.

