Y2K: The Genre-Blurring Producer and Songwriter

Y2K is an American record producer, songwriter, and DJ known for crafting viral, genre-defying hits. Operating from Los Angeles, his major achievement came with the multi-platinum global smash "Lalala," a collaboration with rapper bbno$.

Early Career

Emerging in the mid-2010s, Y2K, born Alec Rounds, began building a reputation through online platforms and early SoundCloud releases. His initial work focused on inventive electronic production, blending elements of hip-hop, trap, and internet-born sounds, which caught the attention of the digital-native music scene.

Breakthrough

The producer's career shifted dramatically in 2019 with the release of "Lalala" with bbno$. The track became a viral sensation on TikTok and YouTube, propelling it to international chart success. It achieved platinum and multi-platinum certifications in numerous countries, including the United States, Canada, and the United Kingdom, cementing Y2K's status as a hitmaker.

Key Tracks

Lalala (with bbno$) - This viral phenomenon is Y2K's signature track, reaching the Top 10 in several countries and earning multi-platinum status globally.

Falling Down (with Lil Peep & XXXTENTACION) - This posthumous collaboration between two iconic artists, built on Y2K's production, showcased his ability to work within the emo-rap sphere.

Money Conversation - A solo single that highlights Y2K's own vocal and songwriting style over his characteristic crisp, bouncy production.

Following the success of "Lalala," Y2K continued to release solo material and high-profile collaborations. He has worked with artists like blackbear on "Hot Girl Bummer" and produced tracks for others, consistently applying his genre-fluid approach to pop and alternative music.

Artists with a similar genre-blending and internet-savvy approach include bbno$, who collaborated on the defining hit "Lalala." The chaotic energy and digital production of 100 Gecs also share a boundary-pushing ethos. Furthermore, the melodic rap style of blackbear aligns with Y2K's work in the pop-rap space.

Y2K's music, from his explosive hits to his collaborative productions, is featured across various modern radio formats and online streams that cater to contemporary pop and alternative tastes.

The music of Y2K is available to hear on radio stations featured on our website, offering listeners a direct channel to explore his catalog of viral anthems and inventive productions.