Latto: The Confident Voice of Modern Hip-Hop

Latto is an American rapper known for her assertive flow and chart-topping hits. Hailing from Atlanta, Georgia, she achieved mainstream success with her 2021 single Big Energy, which peaked at number three on the Billboard Hot 100.

Early Career

Born in 1998, Latto first gained attention as a teenager under the stage name Miss Mulatto after winning the first season of the reality competition series "The Rap Game" in 2016. This early exposure led to her debut mixtape, Miss Mulatto, in the same year, establishing her raw talent in the Atlanta hip-hop scene.

Breakthrough

Her major breakthrough arrived in 2019 after she signed with RCA Records and simplified her stage name to Latto. The release of her single Bitch From Da Souf that year, featuring fellow Atlanta artist Saweetie, became a viral hit and eventually earned a platinum certification, setting the stage for her debut studio album.

Key tracks

Big Energy - This 2021 smash, sampling Tom Tom Club's "Genius of Love," became her highest-charting single and a pop culture phenomenon.

Bitch From Da Souf - The remix with Saweetie and Trina provided her first major chart entry and certified record.

Wheelie - Featuring 21 Savage, this track showcased her ability to collaborate with heavyweights in the trap genre.

Put It On Da Floor Again - A 2023 hit featuring Cardi B that demonstrated her continued chart dominance and high-profile collaborations.

Her official debut album, 777, arrived in 2022, landing at number three on the Billboard 200 chart and featuring the hit Big Energy. The project solidified her position as a leading figure in the new wave of hip-hop, blending confident lyricism with catchy, sample-driven production. She followed this with her 2023 album Latto Let 'Em Know, which included the successful single Put It On Da Floor Again.

Fans of Latto's brand of confident Southern hip-hop might also enjoy the music of Megan Thee Stallion for a similar emphasis on female empowerment and fiery delivery. The melodic rap style of Saweetie shares a comparable West Coast-influenced confidence. Listeners appreciate the Atlanta trap roots found in the music of City Girls, who also blend bold lyrics with catchy hooks.