Peso Pluma: The Global Hitmaker of Corridos Tumbados
Peso Pluma is a Mexican singer and songwriter who has become the defining voice of the "corridos tumbados" genre. Hailing from Zapopan, Jalisco, his 2023 album "GÉNESIS" debuted at number three on the Billboard 200, a historic feat for a regional Mexican music album.
Early career
Born Hassan Emilio Kabande Laija in 1999, Peso Pluma began his musical journey in his late teens, initially uploading songs to digital platforms. His early work, like the 2020 album "Ah y Qué?", established his raw, narco-corrido influenced style under his independent label, Double P Records.
Breakthrough
The artist's career exploded in 2022 through a prolific series of collaborations. His feature on "El Belicón" with Raúl Vega and the massively viral "Siempre Pendientes" with Luis R Conriquez catapulted him to national fame in Mexico and the United States, setting the stage for a monumental year.
Key tracks
Ella Baila Sola — This 2023 collaboration with Eslabon Armado became the first regional Mexican song to top Billboard's Global 200 chart, a watershed moment for the genre.
PRC — His team-up with Natanael Cano is a quintessential corridos tumbados anthem that solidified his signature blend of traditional instrumentation with modern trap rhythms.
La Bebe (Remix) — Featuring Yng Lvcas, this remix became a global streaming phenomenon, further demonstrating Peso Pluma's ability to cross over into Latin urban markets.
Bye — A standout track from "GÉNESIS," it showcases his evolving songwriting and ability to craft hits beyond the typical corrido structure.
The success of singles like "Ella Baila Sola" directly fueled the blockbuster performance of his 2023 studio album "GÉNESIS." The album achieved multi-platinum certifications in the United States and Mexico, and its chart success made Peso Pluma a headline act on major international tours. His collaborations extend to artists like Becky G on "Chanel" and Junior H, continuously expanding his reach within the Latin music industry. Fans of Peso Pluma's corridos tumbados style also enjoy the music of Natanael Cano, a pioneer who helped popularize the genre's modern trap fusion. Junior H shares a similar approach to melancholic, street-wise storytelling over acoustic guitars. Fuerza Regida delivers the same high-energy, brass-driven regional Mexican sound that dominates charts. Eslabon Armado collaborates frequently with Peso Pluma and excels at romanticized, viral corridos.
Peso Pluma's music is a staple on modern regional Mexican radio stations and Latin hit channels across North America. His tracks receive heavy rotation on online radio streams dedicated to the latest in Latin urban and Mexican music, reflecting his undeniable impact on contemporary airwaves.
Listeners can explore the explosive rise of Peso Pluma and hear his record-breaking corridos tumbados on the variety of radio stations available on onairium.com, where his music is featured regularly.
