18. How to ask for (and use!) better client testimonials

18. How to ask for (and use!) better client testimonials

Author: Louise Shanahan May 14, 2021 Duration: 13:06

Ever feel awkward about asking a client for a testimonial? Never quite sure what to do with them when they arrive? In today's episode, we're going to fix that! You'll get:

  • tips on how to make asking for testimonials as painless as poss
  • the 9 exact questions Louise asks to elicit testimonials that are a bit more useful than "that was great, thanks"
  • three ways to use your testimonials to add extra persuasive power to your website and marketing copy

You'll also find it all nicely summarised in this handy FREE pdf, along with even more tips and details: https://mailchi.mp/thecopyprescription/testimonialsmadeeasy

(That pdf also includes a link to the frankly delightful video Louise uses when asking for testimonials and referrals.)

Louise Shanahan is a freelance health copywriter and content marketer. She's on a mission to help others build a freelance business that feels easy and works for them – in weekly snack-sized bites.

Keep in touch!

Twitter: @LouiseShanahan_
LinkedIn: Louise Shanahan
Instagram: @Louise_Shanahan_
Website: thecopyprescription.com
Newsletter: thecopyprescription.com/subscribe


Ever feel like building a business for yourself is a full-time job in itself, before you’ve even landed a client? 15 Minute Freelancer cuts through the overwhelm with manageable, actionable advice designed to fit around a busy schedule. Hosted by freelance health copywriter Louise Shanahan, each episode draws directly from her own journey and the real, sometimes messy, realities of working for yourself. You’ll hear honest behind-the-scenes stories about pricing, difficult clients, and finding focus, alongside straightforward strategies for the nuts and bolts of running a sustainable operation. The aim is to move beyond generic hustle-culture advice and focus on what actually works, helping you shape a freelance career that supports the life you want, not one that consumes it. This isn't about theory; it's about practical steps you can implement almost immediately. Tune in for a candid, snack-sized conversation that feels more like a chat with a knowledgeable friend than a business lecture. Whether you're just considering the leap or are years into your freelance path, this podcast offers a refreshingly realistic perspective on entrepreneurship.
Author: Language: en-gb Episodes: 93

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