20: Choosing your business name with Mark Grainger

20: Choosing your business name with Mark Grainger

Author: Louise Shanahan May 28, 2021 Duration: 15:02

What should you call your freelance business? Should you use your own name or operate under a brand name? On today's episode, Louise chats to fellow copywriter Mark Grainger, who has used both at various points in his business. Mark shares why he decided to change to a brand name, the personal meaning behind the name he chose, and his tips for coming up with a name that feels like you and will attract the kind of clients you really want.

Mark Grainger is a copywriter at Blossom Tree Copy. Find him here:
Twitter: @MarkGrainger
LinkedIn: Mark Grainger
Website: blossomtreecopy.co.uk

Honourable mention: @Andre_Spiteri

Louise Shanahan is a freelance health copywriter and content marketer. She's on a mission to help others build a freelance business that feels easy and works for them – in weekly snack-sized bites.

Keep in touch!

Twitter: @LouiseShanahan_
LinkedIn: Louise Shanahan
Instagram: @Louise_Shanahan_
Website: thecopyprescription.com
Newsletter: thecopyprescription.com/subscribe


Ever feel like building a business for yourself is a full-time job in itself, before you’ve even landed a client? 15 Minute Freelancer cuts through the overwhelm with manageable, actionable advice designed to fit around a busy schedule. Hosted by freelance health copywriter Louise Shanahan, each episode draws directly from her own journey and the real, sometimes messy, realities of working for yourself. You’ll hear honest behind-the-scenes stories about pricing, difficult clients, and finding focus, alongside straightforward strategies for the nuts and bolts of running a sustainable operation. The aim is to move beyond generic hustle-culture advice and focus on what actually works, helping you shape a freelance career that supports the life you want, not one that consumes it. This isn't about theory; it's about practical steps you can implement almost immediately. Tune in for a candid, snack-sized conversation that feels more like a chat with a knowledgeable friend than a business lecture. Whether you're just considering the leap or are years into your freelance path, this podcast offers a refreshingly realistic perspective on entrepreneurship.
Author: Language: en-gb Episodes: 93

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