29. Land your wishlist clients with cold pitching (with Bree Weber)

29. Land your wishlist clients with cold pitching (with Bree Weber)

Author: Louise Shanahan July 30, 2021 Duration: 19:28
15 Minute Freelancer
BusinessEntrepreneurship

In this episode, Bree Weber, creator of Cold Pitch Masterclass, joins Louise for a jam-packed run down of her framework for ethical, non-sleazy cold pitching. Yes, cold pitching works! And no, it doesn't have to feel awkward. Bree has an amazing 100% open and response rate and a 60% conversion rate on her cold pitches, and in this episode she tells us how she does it. Whether or not you've tried cold pitching before, you'll feel excited to give it a go after this conversation.

Bree shares:

  • How losing her clients at the start of the pandemic prompted her to figure out the secret to effective cold pitching and land her wishlist clients
  • Her ethical cold pitching framework, and tips for getting started
  • 3 essential ingredients for a cold pitch email
  • Common cold pitching pitfalls (clue: it's not a numbers game)
  • How to make a minimum viable ask to get the conversation rolling

If you enjoy this episode, you'll want to dig in to Bree's Cold Pitch Masterclass. This usually sells for $97, but Bree is making it available to listeners of 15 Minute Freelancer for the special rate of $37, using this link: https://coldpitchcopy.com/louise

Say hi to Bree:

Website: https://coldpitchcopy.com
Instagram: @thebreeweber

Louise Shanahan is a freelance health copywriter and content marketer. She's on a mission to help others build a freelance business that feels easy and works for them – in weekly snack-sized bites.

Say hi to Louise:

LinkedIn: Louise Shanahan
Twitter: @LouiseShanahan_
Instagram: @Louise_Shanahan_
Website: thecopyprescription.com

Wanna leave me a voice note? Go to memo.fm/15 and leave a question or comment.


Ever feel like building a business for yourself is a full-time job in itself, before you’ve even landed a client? 15 Minute Freelancer cuts through the overwhelm with manageable, actionable advice designed to fit around a busy schedule. Hosted by freelance health copywriter Louise Shanahan, each episode draws directly from her own journey and the real, sometimes messy, realities of working for yourself. You’ll hear honest behind-the-scenes stories about pricing, difficult clients, and finding focus, alongside straightforward strategies for the nuts and bolts of running a sustainable operation. The aim is to move beyond generic hustle-culture advice and focus on what actually works, helping you shape a freelance career that supports the life you want, not one that consumes it. This isn't about theory; it's about practical steps you can implement almost immediately. Tune in for a candid, snack-sized conversation that feels more like a chat with a knowledgeable friend than a business lecture. Whether you're just considering the leap or are years into your freelance path, this podcast offers a refreshingly realistic perspective on entrepreneurship.
Author: Language: en-gb Episodes: 93

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