7. Should you have a niche? (And how to choose one)

7. Should you have a niche? (And how to choose one)

Author: Louise Shanahan February 26, 2021 Duration: 16:47

Is niching or specialising as a freelancer overrated or underrated? What do we mean by niching anyway? Some people swear by specialising, while others think it's better to keep your options open. In today's episode, Louise talks about why niching might be misunderstood, what it really is, and why it might be worth considering in your freelance business.

"As freelancers, we want to be helpful and flexible. And we're kind of programmed not to say no to paying work. We might worry about getting bored or pigeon-holed. But I think that's a bit of a misunderstanding. Niching can make everything about your business easier and more profitable." -- Louise Shanahan

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Twitter: @LouiseShanahan_
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Music credit: Just Smile by LiQWYD
Cover art: Hello I'm Nik


Ever feel like building a business for yourself is a full-time job in itself, before you’ve even landed a client? 15 Minute Freelancer cuts through the overwhelm with manageable, actionable advice designed to fit around a busy schedule. Hosted by freelance health copywriter Louise Shanahan, each episode draws directly from her own journey and the real, sometimes messy, realities of working for yourself. You’ll hear honest behind-the-scenes stories about pricing, difficult clients, and finding focus, alongside straightforward strategies for the nuts and bolts of running a sustainable operation. The aim is to move beyond generic hustle-culture advice and focus on what actually works, helping you shape a freelance career that supports the life you want, not one that consumes it. This isn't about theory; it's about practical steps you can implement almost immediately. Tune in for a candid, snack-sized conversation that feels more like a chat with a knowledgeable friend than a business lecture. Whether you're just considering the leap or are years into your freelance path, this podcast offers a refreshingly realistic perspective on entrepreneurship.
Author: Language: en-gb Episodes: 93

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