71. Freelancing for introverts (with Carmel Finnan)

71. Freelancing for introverts (with Carmel Finnan)

Author: Louise Shanahan August 12, 2022 Duration: 15:12

One for the quiet freelancers.

We're often told that creating a successful business requires us to "just keep putting yourself out there". But what does that mean if you're more introvert than extrovert? Self-promotion can be tough for anyone, but if you're the quiet type, common strategies for sales and marketing can be energy-draining and uncomfortable.

In this episode,  I’m joined by Carmel Finnan, a freelance Communication & Storytelling Consultant. Carmel shares her thoughts on how quiet freelancers can be found by the right clients in a noisy online world.

Our conversation includes:

  • Should we even use the word "introvert"?
  • Recognising that modern marketing tactics were developed for big personalities and big businesses
  • How to manage your energy as an introvert so you can be visible on your own terms
  • Marketing options when you don't want to post every day on social media
  • Why (and how) you need to build a business that aligns with your personality.

Resources:

Get bonus clips, insights, resources and "15 Minute Actions" in the 15 Minute Freelancer newsletter: 15minutefreelancer.substack.com

Carmel’s blog post about Marketing for Introverts: https://storydialogue.com/blog/marketing-for-introverts/

Say hi to Carmel:

LinkedIn: Carmel Finnan
Website: https://storydialogue.com/

Say hi to Louise:

Louise Shanahan is a freelance health and medical copywriter and a big fan of finding your freelance niche. She's on a mission to help others build a freelance business that feels easy and works for them – in weekly snack-sized bites.

LinkedIn: Louise Shanahan
Twitter: @LouiseShanahan_
Website: thecopyprescription.com

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Ever feel like building a business for yourself is a full-time job in itself, before you’ve even landed a client? 15 Minute Freelancer cuts through the overwhelm with manageable, actionable advice designed to fit around a busy schedule. Hosted by freelance health copywriter Louise Shanahan, each episode draws directly from her own journey and the real, sometimes messy, realities of working for yourself. You’ll hear honest behind-the-scenes stories about pricing, difficult clients, and finding focus, alongside straightforward strategies for the nuts and bolts of running a sustainable operation. The aim is to move beyond generic hustle-culture advice and focus on what actually works, helping you shape a freelance career that supports the life you want, not one that consumes it. This isn't about theory; it's about practical steps you can implement almost immediately. Tune in for a candid, snack-sized conversation that feels more like a chat with a knowledgeable friend than a business lecture. Whether you're just considering the leap or are years into your freelance path, this podcast offers a refreshingly realistic perspective on entrepreneurship.
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