72. The dos and don'ts of freelancer websites (with Gill Andrews)

72. The dos and don'ts of freelancer websites (with Gill Andrews)

Author: Louise Shanahan August 19, 2022 Duration: 16:15

Two firsts for the podcast this week, a quick-fire question round and a GIVEAWAY!

My guest is the queen of website copywriting herself, Gill Andrews. In just 15 mins, Gill answers all your burning questions about the dos and don'ts of freelancer websites.

Listen in to find out:

  • What's the most important section of your website?
  • Why "contact me" might not be the best call to action for your freelancer website
  • Should freelancers have a blog on their website?
  • How much detail to share about your experience and past projects
  • A freelancer's guide to SEO
  • My most-used tip from Gill's book, ‘Making Your Website Work’
  • How to enter the giveaway so you can get your hands on a signed copy of Gill's book!

[LINKEDIN POST to enter giveaway: click here!]

Get bonus clips and tips in the 15 Minute Freelancer newsletter: 15minutefreelancer.substack.com

Say hi to Gill:

Website: https://gillandrews.com/
LinkedIn: Gill Andrews
Twitter: @StoriesWithGill

Say hi to Louise:

Louise Shanahan is a freelance health and medical copywriter and a big fan of finding your freelance niche. She's on a mission to help others build a freelance business that feels easy and works for them – in weekly snack-sized bites.

LinkedIn: Louise Shanahan
Website: thecopyprescription.com

Ask a question for a future episode on memo.fm/15/

Support the podcast! If you find this episode helpful and you'd like to show your appreciation, consider leaving a tip over at ko-fi.com/15minutefreelancer. Donations help cover the cost of running the podcast and are very much appreciated.




Ever feel like building a business for yourself is a full-time job in itself, before you’ve even landed a client? 15 Minute Freelancer cuts through the overwhelm with manageable, actionable advice designed to fit around a busy schedule. Hosted by freelance health copywriter Louise Shanahan, each episode draws directly from her own journey and the real, sometimes messy, realities of working for yourself. You’ll hear honest behind-the-scenes stories about pricing, difficult clients, and finding focus, alongside straightforward strategies for the nuts and bolts of running a sustainable operation. The aim is to move beyond generic hustle-culture advice and focus on what actually works, helping you shape a freelance career that supports the life you want, not one that consumes it. This isn't about theory; it's about practical steps you can implement almost immediately. Tune in for a candid, snack-sized conversation that feels more like a chat with a knowledgeable friend than a business lecture. Whether you're just considering the leap or are years into your freelance path, this podcast offers a refreshingly realistic perspective on entrepreneurship.
Author: Language: en-gb Episodes: 93

15 Minute Freelancer
Podcast Episodes
22. Should you hire a virtual assistant? (with Caroline Marshall) [not-audio_url] [/not-audio_url]

Duration: 15:34
At a certain point in your freelance career, you realise you can't do it all. Nor should you! Hiring a virtual assistant (VA) is one way to take the pressure off and let an expert take care of your admin and business man…
21. Stress-free accounting with Martin Brooks [not-audio_url] [/not-audio_url]

Duration: 15:30
On today's show... what your accountant wishes you knew!Louise is joined by Martin Brooks, an accountant with expert knowledge of freelance and small business accounts. He shares: 3 things to prioritise when it comes to…
20: Choosing your business name with Mark Grainger [not-audio_url] [/not-audio_url]

Duration: 15:02
What should you call your freelance business? Should you use your own name or operate under a brand name? On today's episode, Louise chats to fellow copywriter Mark Grainger, who has used both at various points in his bu…
19. Monkey brain metrics [not-audio_url] [/not-audio_url]

Duration: 13:43
What's your barometer of freelance success? Do you find yourself distracted by how many followers you have on Twitter or the size of your email list? Do you have a sneaky peek at what other freelancers' say they're earni…
18. How to ask for (and use!) better client testimonials [not-audio_url] [/not-audio_url]

Duration: 13:06
Ever feel awkward about asking a client for a testimonial? Never quite sure what to do with them when they arrive? In today's episode, we're going to fix that! You'll get:tips on how to make asking for testimonials as pa…
17. How to make faster freelancing decisions [not-audio_url] [/not-audio_url]

Duration: 11:52
One of the best bits about working for yourself is that you get to make all the decisions. But that's also one of the biggest challenges! From choosing a business name to figuring out how to reply to that awkward client…
16. Break free of the feast or famine cycle for good [not-audio_url] [/not-audio_url]

Duration: 12:00
One of the big challenges facing many freelancers is the feast or famine cycle. You're either way too busy and stressed out, or your inbox looks like someone cancelled your account without telling you. Navigating these u…
15. Is it time to raise your rates?! [not-audio_url] [/not-audio_url]

Duration: 15:29
When you don't have a boss to give you a promotion or a pay rise, you have to create your own career ladder! This episode looks at why you should raise your freelance rates, different ways to give yourself a pay bump (no…
14. Is online marketing a cult? [not-audio_url] [/not-audio_url]

Duration: 12:32
Is online marketing a pyramid scheme? A cult? Today, Louise looks at the darker side of the online marketing world and what it means for freelancers. Listen up for the three ways this harms freelancers and what we can do…
13. Anatomy of a (cringe-free) sales call [not-audio_url] [/not-audio_url]

Duration: 13:56
Feel awkward about sales calls? Lots of freelancers (new and experienced!) dread getting on calls with prospective clients. In today's episode, Louise breaks down how she prepares for 'chemistry calls' with tips for what…