76. From purpose to profits (with Matt Saunders)

76. From purpose to profits (with Matt Saunders)

Author: Louise Shanahan September 16, 2022 Duration: 16:07

Forget those "find your purpose" pdf worksheets that get forgotten about as soon as you hit save and get back to the day job – this episode will help you figure out what really drives your business so you can transform it from ticking along to truly thriving.

Matt Saunders, former freelance web designer and creator of the Freelance Business Builder, shares how finding his vision set him on the path to building a successful and scalable business.

We discuss:

  • What happens when you have a clear business vision – and what happens if you don't
  • How to figure out what your purpose *actually* is (not the one you think you should have)
  • How a shared purpose can reduce client conflicts and make pitching easier
  • How to make decisions that keep you moving in the right direction.

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Say hi to Matt:

Freelance Business Builder: https://mattsaunders.uk/course/fbb
LinkedIn: Matt Saunders
Twitter: @MattSaundersUK
Website: https://mattsaunders.uk/ 

Say hi to Louise:

Louise Shanahan is a freelance health and medical copywriter and a big fan of finding your freelance niche. She's on a mission to help others build a freelance business that feels easy and works for them – in weekly snack-sized bites.

LinkedIn: Louise Shanahan
Twitter: @LouiseShanahan_
Website: thecopyprescription.com

Ask a question for a future episode at: memo.fm/15/

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Ever feel like building a business for yourself is a full-time job in itself, before you’ve even landed a client? 15 Minute Freelancer cuts through the overwhelm with manageable, actionable advice designed to fit around a busy schedule. Hosted by freelance health copywriter Louise Shanahan, each episode draws directly from her own journey and the real, sometimes messy, realities of working for yourself. You’ll hear honest behind-the-scenes stories about pricing, difficult clients, and finding focus, alongside straightforward strategies for the nuts and bolts of running a sustainable operation. The aim is to move beyond generic hustle-culture advice and focus on what actually works, helping you shape a freelance career that supports the life you want, not one that consumes it. This isn't about theory; it's about practical steps you can implement almost immediately. Tune in for a candid, snack-sized conversation that feels more like a chat with a knowledgeable friend than a business lecture. Whether you're just considering the leap or are years into your freelance path, this podcast offers a refreshingly realistic perspective on entrepreneurship.
Author: Language: en-gb Episodes: 93

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