80. Pain-free PR for freelancers (with Melissa Hobson)

80. Pain-free PR for freelancers (with Melissa Hobson)

Author: Louise Shanahan October 14, 2022 Duration: 15:01

Want to attract great freelance clients? You've probably tried content marketing and cold pitching – but what about PR? 

My guest for this episode is Melissa Hobson, a PR consultant who is here to help us with how to get started with PR and get those all-important eyes and ears on our businesses. We discuss:

  • Why you shouldn't overlook PR as a strategy to attract clients
  • Melissa's "tea and biscuits" PR strategy
  • How to identify the right outlets and prepare your pitch
  • How to get over the fear of speaking to journalists
  • Planned vs spontaneous PR tactics

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Mentioned in the episode:
HARO: https://www.helpareporter.com/
Help a B2B Writer: https://helpab2bwriter.com/
#prrequest: https://twitter.com/hashtag/prrequest

Say hi to Melissa:
Website: www.melissahobson.co.uk
LinkedIn: Melissa Hobson

Say hi to Louise:

Louise Shanahan is a freelance health and medical copywriter and a big fan of finding your freelance niche. She's on a mission to help others build a freelance business that feels easy and works for them – in weekly snack-sized bites.

LinkedIn: Louise Shanahan
Twitter: @LouiseShanahan_
Website: thecopyprescription.com

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Ever feel like building a business for yourself is a full-time job in itself, before you’ve even landed a client? 15 Minute Freelancer cuts through the overwhelm with manageable, actionable advice designed to fit around a busy schedule. Hosted by freelance health copywriter Louise Shanahan, each episode draws directly from her own journey and the real, sometimes messy, realities of working for yourself. You’ll hear honest behind-the-scenes stories about pricing, difficult clients, and finding focus, alongside straightforward strategies for the nuts and bolts of running a sustainable operation. The aim is to move beyond generic hustle-culture advice and focus on what actually works, helping you shape a freelance career that supports the life you want, not one that consumes it. This isn't about theory; it's about practical steps you can implement almost immediately. Tune in for a candid, snack-sized conversation that feels more like a chat with a knowledgeable friend than a business lecture. Whether you're just considering the leap or are years into your freelance path, this podcast offers a refreshingly realistic perspective on entrepreneurship.
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