85. Is your next freelance client on TikTok? (with Chloe Barnes)

85. Is your next freelance client on TikTok? (with Chloe Barnes)

Author: Louise Shanahan November 18, 2022 Duration: 14:55

Are you missing a trick if you don't use TikTok to market your freelance business?

My guest today is Chloe Barnes, a freelance copywriter at The Write Chloe who successfully operates a TikTok-first marketing strategy for her business. Chloe shares her top tips for navigating the platform and makes creating “real person TV” easy and effective, including:

  • What makes TikTok different from other social media apps
  • Why you should think of TikTok as “real person TV”
  • How she got her first client via TikTok when she had just 29 followers
  • How to find clients on TikTok (or help them find you)
  • How to create content the TikTok algorithm (and potential clients) will love
  • Spontaneous vs. scheduled content
  • How TikTok fits in Chloe's wider marketing strategy

And since we had SO much to talk about, there are not one but TWO bonus clips in the 15 Minute Freelancer newsletter (previous issues listed here too): 15minutefreelancer.substack.com

Say hi to Chloe:
TikTok: @thewritechloe
Instagram: @thewritechloe
Website: thewritechloe.com

Say hi to Louise:
Louise Shanahan is a freelance health and medical copywriter. She's on a mission to help others build a freelance business that feels easy and works for them – in weekly snack-sized bites.

LinkedIn: Louise Shanahan
Twitter: @LouiseShanahan_
Website: thecopyprescription.com

Support the podcast! If you find this episode helpful and you'd like to show your appreciation, consider leaving a tip over at ko-fi.com/15minutefreelancer. Donations help cover the cost of running the podcast and are very much appreciated


Ever feel like building a business for yourself is a full-time job in itself, before you’ve even landed a client? 15 Minute Freelancer cuts through the overwhelm with manageable, actionable advice designed to fit around a busy schedule. Hosted by freelance health copywriter Louise Shanahan, each episode draws directly from her own journey and the real, sometimes messy, realities of working for yourself. You’ll hear honest behind-the-scenes stories about pricing, difficult clients, and finding focus, alongside straightforward strategies for the nuts and bolts of running a sustainable operation. The aim is to move beyond generic hustle-culture advice and focus on what actually works, helping you shape a freelance career that supports the life you want, not one that consumes it. This isn't about theory; it's about practical steps you can implement almost immediately. Tune in for a candid, snack-sized conversation that feels more like a chat with a knowledgeable friend than a business lecture. Whether you're just considering the leap or are years into your freelance path, this podcast offers a refreshingly realistic perspective on entrepreneurship.
Author: Language: en-gb Episodes: 93

15 Minute Freelancer
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