88. Looking back over 2022

88. Looking back over 2022

Author: Louise Shanahan December 9, 2022 Duration: 17:01

Support the podcast! If you find this episode helpful and you'd like to show your appreciation, consider leaving a tip over at ko-fi.com/15minutefreelancer. Donations help cover the cost of running the podcast and are very much appreciated :)

It's the last episode of 2022, which means it's time for everyone's favourite format at this time of year: the annual review.

Do you review the ups and downs of the previous year? Do you set goals for the following year? We don't need to get too corporate about it, but since we don't have a boss to do a performance review, we have to do our own.

In this episode, I share my review process, reflect on 2022 and share three wins and three not-so-wins.

You'll also hear how I'm setting my goals for 2023 and how my business will have to change as a result. 

Until next year, happy freelancing!

Get bonus clips and tips in the 15 Minute Freelancer newsletter: 15minutefreelancer.substack.com

Mentioned in this Episode:

Say hi to Louise:

Louise Shanahan is a freelance health and medical copywriter. She's on a mission to help others build a freelance business that feels easy and works for them – in weekly snack-sized bites.


Ever feel like building a business for yourself is a full-time job in itself, before you’ve even landed a client? 15 Minute Freelancer cuts through the overwhelm with manageable, actionable advice designed to fit around a busy schedule. Hosted by freelance health copywriter Louise Shanahan, each episode draws directly from her own journey and the real, sometimes messy, realities of working for yourself. You’ll hear honest behind-the-scenes stories about pricing, difficult clients, and finding focus, alongside straightforward strategies for the nuts and bolts of running a sustainable operation. The aim is to move beyond generic hustle-culture advice and focus on what actually works, helping you shape a freelance career that supports the life you want, not one that consumes it. This isn't about theory; it's about practical steps you can implement almost immediately. Tune in for a candid, snack-sized conversation that feels more like a chat with a knowledgeable friend than a business lecture. Whether you're just considering the leap or are years into your freelance path, this podcast offers a refreshingly realistic perspective on entrepreneurship.
Author: Language: en-gb Episodes: 93

15 Minute Freelancer
Podcast Episodes
93. Pressing pause? [not-audio_url] [/not-audio_url]

Duration: 11:56
Did you know this podcast has been going for 2 years? That's a lot of freelancing chat.In this episode, I share some thoughts about where the podcast is going in 2023 (spoiler in the title?). And in case you're pondering…
92. Using video to market your business (pt. 2 with Jude Charles) [not-audio_url] [/not-audio_url]

Duration: 15:33
This is part two of my conversation with visual storytelling expert Jude Charles. If you haven’t yet listened to part one, go back and check that out first.“As a freelancer in 2023, it is no longer an option whether or n…
91. Storytelling for your personal brand (pt. 1 with Jude Charles) [not-audio_url] [/not-audio_url]

Duration: 16:06
How can a pair of white shoes help someone land a new client?Jude Charles is an expert in visual storytelling – and specifically, using video to tell stories that build trust with potential clients. Because Jude had SO m…
90. The future of freelancing (with Paul Evans) [not-audio_url] [/not-audio_url]

Duration: 15:19
Today we're taking a look at what the future of freelancing might look like as working culture evolves. My guest is Paul Evans, director of Fourth Estate Creative and creator of the Freelance Fellowship platform. As a sm…
89. Creating a remarkable client experience (with Gigi Davarashvili) [not-audio_url] [/not-audio_url]

Duration: 16:17
Keeping the project pipeline flowing means we always need to be on the lookout for the next lead. But rather than chasing down new clients, why not focus on creating an amazing experience for your existing clients?Happy…
87. Behind the scenes at Magazine Street! (takeaways for freelancers) [not-audio_url] [/not-audio_url]

Duration: 13:28
This week I take you behind the scenes at the Magazine Street conference. (You may remember my interview with Nikki Simpson, organiser of Magazine Street, back in Episode 75.)I share my top takeaways from a few of the ma…
86. Do you need a newsletter? (with Eman Ismail) [not-audio_url] [/not-audio_url]

Duration: 15:46
"All freelancers should have an email newsletter for their business, 100%, without a doubt!"My guest today is Eman Ismail, email strategist, email copywriter extraordinaire and host of the excellent Mistakes That Made Me…
85. Is your next freelance client on TikTok? (with Chloe Barnes) [not-audio_url] [/not-audio_url]

Duration: 14:55
Are you missing a trick if you don't use TikTok to market your freelance business?My guest today is Chloe Barnes, a freelance copywriter at The Write Chloe who successfully operates a TikTok-first marketing strategy for…
84. Healthy habits for busy freelancers (with Sally Duffin) [not-audio_url] [/not-audio_url]

Duration: 15:48
It's the health episode! Working alone, from home, jumping from one task to another – it's all too easy to forget to take care of our physical and mental well-being properly.Sally Duffin is a freelance writer and nutriti…