91. Storytelling for your personal brand (pt. 1 with Jude Charles)

91. Storytelling for your personal brand (pt. 1 with Jude Charles)

Author: Louise Shanahan January 20, 2023 Duration: 16:06

How can a pair of white shoes help someone land a new client?

Jude Charles is an expert in visual storytelling – and specifically, using video to tell stories that build trust with potential clients. Because Jude had SO much brilliant advice to share, this episode is split into two parts.

In this first part, Jude explains how to harness the power of storytelling to connect with clients. As well as telling a few of his own inspirational stories, Jude also shares:

  • Why sharing more of your personal story can help you stand out from the crowd
  • How to tell stories that get clients to sit up and pay attention
  • Why you need a "story book" journal and how to create one
  • The moving story behind those white shoes.

Get bonus clips and tips in the 15 Minute Freelancer newsletter: 15minutefreelancer.substack.com

Mentioned in this episode:
Newsletter: http://JudeCharles.co/newsletter
Story Bank Journal: http://storybankjournal.com

Say hi to Louise:

Louise Shanahan is a freelance health and medical copywriter. She's on a mission to help others build a freelance business that feels easy and works for them – in regular snack-sized bites.

LinkedIn: Louise Shanahan
Website: thecopyprescription.com

Support the podcast! If you find this episode helpful and you'd like to show your appreciation, consider leaving a tip over at ko-fi.com/15minutefreelancer. Donations help cover the cost of running the podcast and are very much appreciated.



Ever feel like building a business for yourself is a full-time job in itself, before you’ve even landed a client? 15 Minute Freelancer cuts through the overwhelm with manageable, actionable advice designed to fit around a busy schedule. Hosted by freelance health copywriter Louise Shanahan, each episode draws directly from her own journey and the real, sometimes messy, realities of working for yourself. You’ll hear honest behind-the-scenes stories about pricing, difficult clients, and finding focus, alongside straightforward strategies for the nuts and bolts of running a sustainable operation. The aim is to move beyond generic hustle-culture advice and focus on what actually works, helping you shape a freelance career that supports the life you want, not one that consumes it. This isn't about theory; it's about practical steps you can implement almost immediately. Tune in for a candid, snack-sized conversation that feels more like a chat with a knowledgeable friend than a business lecture. Whether you're just considering the leap or are years into your freelance path, this podcast offers a refreshingly realistic perspective on entrepreneurship.
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