If you like to take travel style photos on vacation, then half the fun of travel is planning what you’re going to wear.
And while we love a good outfit-of-the-day #OOTD selfie in front of the Eiffel Tower or Cinderella Castle, there’s something even better than scattered snaps: a thoughtfully curated travel lookbook. It’s part mood board, part memory keeper and part style savior—and when done right, it’s as functional as it is fashionable.
Whether you're island-hopping in Greece or road-tripping on Route 66, here’s how to turn your travel outfits into a wearable lookbook that makes packing easier, boosts your style confidence, and levels up your Instagram social game.
Why a Travel Lookbook Helps with Packing and Style
Packing for a trip can be as overwhelming as choosing your airplane seat. To help make the process a little easier (and hopefully more fun), a travel lookbook is your cheat sheet. When you plan your outfits ahead of time, you avoid overpacking, underdressing, or ending up with five pairs of pants and zero tops that match.
A lookbook forces you to think in terms of outfits, not items, so everything in your suitcase pulls its weight. You’ll feel more put together, and you won’t waste precious vacation time figuring out what to wear.
Note: If you’re wondering how a lookbook differs from a capsule wardrobe, read this post.
If you create pre-trip look book, you’ll never again be asking yourself “why did I pack this?”
Start with a Mood Board (Pinterest is Your Best Friend)
Before you even open your suitcase, create a visual game plan.
Pinterest is the MVP here. Start a board for your trip and pin anything that feels right—colors, landscapes, street style and of course, pieces from the 1923 Main Street® collection that reflect your destination’s vibe.
Heading to Italy? Think neutral tones with a pop of lemon. Bali? Light, breathable layers and earthy textures. A Canadian Rockies getaway? Cozy layers, vintage washes, and a splash of outdoorsy charm A Walt Disney World vacation? Subtle Disney style is your friend.
Your mood board becomes a visual style compass. It helps you stay cohesive, focused and inspired when building your lookbook. It’s also a lot more fun to scroll for ideas and themes online that to look aimlessly through your closet.
Documenting Outfits as Part of the Travel Experience
For a lot of travelers, outfits are a key part of the journey. Just like that amazing pastry you had in Paris or the hiking trail you conquered in Utah, your travel wardrobe tells a story. So make sure that you set yourself up to capture it well.
Snap a quick mirror shot before heading out, get a street-style pic mid-day, or ask your travel buddy for a few candids. You don’t need a professional shoot—natural moments look much better almost every time.
To level up your vacation outfit game, use your phone’s photo album or an app like Stylebook to save outfit photos and notes (weather, comfort level, what you’d tweak next time). This turns your lookbook into a functional archive for future trips.
Tag, Post, Repeat: Boosting Social Engagement with Your Lookbook
Sharing your lookbook on social media isn’t just for the ‘gram—it’s a way to connect with fellow travelers, inspire future trips and grow your personal brand with truly unique content (yes, even if it’s just for fun).
To get the most from your lookbook style, mix up your posts. Try a carousel of outfits, make a Reel of your daily looks, or do a “what I packed vs. what I wore” TikTok.
Every time you post, you're not just showing off your look—you’re contributing to a global style story. And if there’s one thing that people love to like on social media, it’s travel outfits.
Make It Personal, Make It Practical
Creating a travel lookbook isn’t about being perfect or matching every trend. It’s about feeling confident, having fun and making memories—in style. Whether you’re a visual planner or a spontaneous packer, a little forethought goes a long way.
So next time you’re prepping for a trip, think beyond the selfie. Start a mood board, build your looks around your favorite 1923 Main Street staples, and create a travel lookbook that’s not just wearable—but shareable, memorable and 100% you.
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Thank you for listening and always remember to roam freely and wear boldly.
Mike Belobradic and Amelia Belobradic
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