#530 - Negotiation Masterclass: Your Sales Commission Savior

#530 - Negotiation Masterclass: Your Sales Commission Savior

Author: Armand Farrokh & Nick Cegelski December 9, 2025 Duration: 40:03
December deals are different. Negotiations drag. Legal stalls. Procurement kicks it to January. And your EOQ slips away. In this Masterclass, Todd Caponi joins Nick and Armand to share strategies from his new book, Four Levers Negotiating. He’ll show you how to flip the script and close what’s left on the table — before the ball drops. Todd is the founder of Sales Melon, the host of The Sales History Podcast, and an author of award-winning business books. He’s also a C-Level sales leader, and he knows what he’s talking about. You’ll learn how to win negotiations the moment pricing enters the conversation, use give-get momentum to cut deal times in half, and blast through legal, security, and procurement reviews that usually stall you until Q1. -- Buy 'Four Levers Negotiating' here: https://www.simonandschuster.com/books/Four-Levers-Negotiating/Todd-Caponi/9781637748404 -- Use Code HOLIDAY50 for $50 off any course (expires at midnight on 12/25): https://www.30mpc.com/courses -- 👥 Leadership Course: https://bit.ly/4o8KtMT 📧 Cold Email Course: http://bit.ly/44K6jy3 ☎️ Cold Call Course: https://bit.ly/4jqQ4w2 🔮 Discovery Course: https://bit.ly/4cQYaM8 🛠️ Free Toolkits: http://bit.ly/4nZwvO5 -- RESOURCES DISCUSSED: Join our weekly newsletter - https://hubs.li/Q02NJQ8p0 Things you can steal - https://linktr.ee/30mpc_youtube

Armand Farrokh and Nick Cegelski host 30 Minutes to President's Club | No-Nonsense Sales, a business podcast built on a simple, direct promise. It bypasses theoretical discussions and motivational fluff to deliver concrete, usable strategies from the very best in the field. Each episode is a focused half-hour conversation with top-tier performers from organizations like Salesforce, LinkedIn, Gong, and Keller Williams, dissecting the exact tactics that propelled them into the highest echelons of sales. You won't find generic advice here; instead, you'll get a step-by-step breakdown of what works right now, from crafting unbeatable outreach to navigating complex negotiations and closing consistently. The entire premise of this podcast is efficiency-condensing years of elite experience into actionable insights you can apply immediately to move the needle in your own pipeline. It’s for salespeople who are tired of stories and ready for the playbook, offering a clear, no-nonsense path to hitting your targets and earning that recognition. Tune in for a direct line to the methods used by the top one percent, all structured to fit into your commute or a break between calls.
Author: Language: English Episodes: 100

30 Minutes to President's Club | No-Nonsense Sales
Podcast Episodes
#566 - 3 Brutal Sales Leadership Lessons (Avoid These Mistakes) [not-audio_url] [/not-audio_url]

Duration: 12:12
The sales leadership lessons that changed how Mark Kosoglow leads and scales teams. Mark Kosoglow shares 3 moments that reshaped how he coaches, manages, and hires. Stop creating busywork. Protect rep selling time. Use P…
#562 - Sales Leadership Masterclass: Win Every Deal In Your Pipeline [not-audio_url] [/not-audio_url]

Duration: 27:13
Turn your most dreaded meeting into your biggest revenue weapon, this deal review framework drives cleaner data, sharper reps, and near-perfect forecast accuracy. In this 30MPC Masterclass, Mark Kosoglow breaks down a re…
#560 - Inside a $3.6M Sale: From 40-Person Demo to Brutal Negotiation [not-audio_url] [/not-audio_url]

Duration: 36:37
They almost got shut out of the deal, then closed $3.6M anyway. Johnny Larson breaks down the full sales cycle behind a $3.6M enterprise win, from forcing his way into an RFP he wasn’t invited to, to running a 50-person…
#559 - Sell The Problem Before You Sell The Product | Keenan [not-audio_url] [/not-audio_url]

Duration: 38:04
The Perfect Outbound Sequence Template Keenan (author of Gap Selling) breaks down a step-by-step framework for prospecting that actually gets responses, focused on leading with problems—not products. Learn how to create…
#558 - The 5 Data-Backed Cold Call Scripts to Overcome Any Objection [not-audio_url] [/not-audio_url]

Duration: 10:56
Most sales reps try to memorize dozens of objection responses. That’s a mistake. Just 5 objections make up roughly 74% of what you’ll hear on cold calls. This episode breaks down those 5 objections and gives you simple,…