#543 - How to Build a Deal Closing Machine With Screenshot References | Krysten Conner

#543 - How to Build a Deal Closing Machine With Screenshot References | Krysten Conner

Author: Armand Farrokh & Nick Cegelski January 29, 2026 Duration: 32:50
How top sellers use customer proof to reduce risk, accelerate deals, and close with confidence featuring Krysten Conner’s real world framework for social proof, references, and late stage deal momentum. 🎙️ ACTIONABLE TAKEAWAYS: Screenshots beat polished proof: Raw texts, DMs, and unpolished customer messages feel real and instantly lower buyer risk. Use them in prospecting and late stage deals instead of overproduced case studies. Stop defaulting to reference calls: Reference calls are the highest effort option. First try screenshots, forwarded customer emails, tailored demos, or CSM intros to answer the real risk behind the ask. Prep references to tell the truth: The best reference includes a hiccup and how it was fixed. Perfect stories feel fake. Credible stories close deals. One thing to do right now: Spend 30 minutes pinging past customers you built relationships with. No ask. Just a check in. Build your reference list before you urgently need it. KRYSTEN’S PATH TO PRESIDENT’S CLUB: Doing 14X what anyone had done in her territory Being #1 in new logo acquisition on her team Achieving a 47.6% win rate Todd Caponi’s Negotiation Masterclass here These Courses Will Get You to President’s Club: 👥 Leadership Course: https://bit.ly/4o8KtMT 📧 Cold Email Course: http://bit.ly/44K6jy3 ☎️ Cold Call Course: https://bit.ly/4jqQ4w2 🔮 Discovery Course: https://bit.ly/4cQYaM8 🛠️ Free Toolkits: http://bit.ly/4nZwvO5 Get More Tactics: Join our weekly newsletter – https://hubs.li/Q02NJQ8p0 Things you can steal and use today – https://linktr.ee/30mpc_youtube

Armand Farrokh and Nick Cegelski host 30 Minutes to President's Club | No-Nonsense Sales, a business podcast built on a simple, direct promise. It bypasses theoretical discussions and motivational fluff to deliver concrete, usable strategies from the very best in the field. Each episode is a focused half-hour conversation with top-tier performers from organizations like Salesforce, LinkedIn, Gong, and Keller Williams, dissecting the exact tactics that propelled them into the highest echelons of sales. You won't find generic advice here; instead, you'll get a step-by-step breakdown of what works right now, from crafting unbeatable outreach to navigating complex negotiations and closing consistently. The entire premise of this podcast is efficiency-condensing years of elite experience into actionable insights you can apply immediately to move the needle in your own pipeline. It’s for salespeople who are tired of stories and ready for the playbook, offering a clear, no-nonsense path to hitting your targets and earning that recognition. Tune in for a direct line to the methods used by the top one percent, all structured to fit into your commute or a break between calls.
Author: Language: English Episodes: 100

30 Minutes to President's Club | No-Nonsense Sales
Podcast Episodes
#501 - We Already Have A Vendor for that Objection [not-audio_url] [/not-audio_url]

Duration: 19:24
Learn how to expose weaknesses in your competitor’s solution, position your product as the smarter choice, and win more meetings on cold calls. 🎙️ ACTIONABLE TAKEAWAYS: Expose the competitor’s gap: Highlight the pain poi…
#499 - 7 Tactical Ways to Close Your Deals Faster (Without Being Pushy) [not-audio_url] [/not-audio_url]

Duration: 15:45
Time kills all deals—but it doesn’t have to. In this episode, you’ll learn 7 tactical plays you can use right now to compress your sales cycle, keep momentum high, and close deals faster without being pushy. 🎙️ ACTIONABL…
#498 - My Honest Career Advice for Aspiring Tech Sales Reps [not-audio_url] [/not-audio_url]

Duration: 31:59
Nick Cegelski and Armand Farrokh tackle the biggest sales career questions—from landing your first SDR role to earning promotions, breaking into SaaS, and accelerating your path to President’s Club. 🎙️ ACTIONABLE TAKEAWA…
This Cold Call Opener Has a 50% Success Rate | Bite-Sized Tactics [not-audio_url] [/not-audio_url]

Duration: 6:40
Stop losing calls at “not interested.” In this video, you’ll learn a simple, agree-first pattern break that lowers resistance, keeps prospects talking, and earns permission to continue—without sounding pushy. We’ll also…
#497 - Get Past ANY Gatekeeper with This Proven Cold Call Script [not-audio_url] [/not-audio_url]

Duration: 13:27
Learn 3 proven cold call tactics to get past any gatekeeper and reach decision-makers without lying, pitching, or wasting time. These step-by-step strategies will help you control the conversation, boost your connect rat…