#567 - How to Turn Cold Outreach Into Real Conversations | Adia Toll

#567 - How to Turn Cold Outreach Into Real Conversations | Adia Toll

Author: Armand Farrokh & Nick Cegelski April 23, 2026 Duration: 36:13
In this episode we take how Adia Toll engineered a 72% reply rate by shifting from pitch-first selling to conversation-first prospecting and the exact systems behind it. ACTIONABLE TAKEAWAYS: Grind → optimize → automate (GOAT framework): Manually run your entire outbound motion first, then optimize each step before automating so you scale what actually works. Focus on one metric at a time: Pick a single KPI (like reply rate), reverse engineer it, and ignore everything else until you 10x it. Prioritize conversations over meetings: Start simple, human back-and-forth dialogue first—meetings come easier once rapport is built. Don’t scale bad outbound: Avoid “spray and pray” automation—optimize for quality conversations, not activity volume. ADIA'S PATH TO PRESIDENT'S CLUB: First Sales Hire at AskElephant 150-250% of Annual Quota as a rep. SDR to SDR Manager to Head of Sales Development in 4 years These Courses Will Get You to President’s Club: 30MPC Training: ⁠30mpc.com/training Cold Call Course: https://bit.ly/4jqQ4w2 Cold Email Course: http://bit.ly/44K6jy3 Discovery Course: https://bit.ly/4cQYaM8  Exec Selling Course: https://bit.ly/4lCtJh7 Leadership Course: https://bit.ly/4o8KtMT Get More Tactics: Free Toolkits: ⁠http://bit.ly/4nZwvO5⁠ Join our weekly newsletter – https://hubs.li/Q02NJQ8p0 Things you can steal and use today – https://linktr.ee/30mpc_youtube

Armand Farrokh and Nick Cegelski host 30 Minutes to President's Club | No-Nonsense Sales, a business podcast built on a simple, direct promise. It bypasses theoretical discussions and motivational fluff to deliver concrete, usable strategies from the very best in the field. Each episode is a focused half-hour conversation with top-tier performers from organizations like Salesforce, LinkedIn, Gong, and Keller Williams, dissecting the exact tactics that propelled them into the highest echelons of sales. You won't find generic advice here; instead, you'll get a step-by-step breakdown of what works right now, from crafting unbeatable outreach to navigating complex negotiations and closing consistently. The entire premise of this podcast is efficiency-condensing years of elite experience into actionable insights you can apply immediately to move the needle in your own pipeline. It’s for salespeople who are tired of stories and ready for the playbook, offering a clear, no-nonsense path to hitting your targets and earning that recognition. Tune in for a direct line to the methods used by the top one percent, all structured to fit into your commute or a break between calls.
Author: Language: English Episodes: 50

30 Minutes to President's Club | No-Nonsense Sales
Podcast Episodes
#594 - The Perfect Outbound Sequence: Scripts, Templates, Messaging [not-audio_url] [/not-audio_url]

Duration: 31:51
Most sellers burn great accounts by spamming the exact same pitch 14 times. In this episode, Nick Cegelski and Armand Farrokh break down their exact playbook, including: 🔥The 10-to-14 touch multi-channel sequence that dr…
#593 - EXACTLY How to Build an Unstoppable Sales Team in 60 days [not-audio_url] [/not-audio_url]

Duration: 46:00
Burning through 20 meetings a week with zero revenue to show for it? In this episode, Armand Farrokh breaks down their exact playbook, including: 🎯 How to define "The Slot" and purge low-intent deals from your pipeline.…
#592 - The Sales Process That Took Outreach From $0 To $250M [not-audio_url] [/not-audio_url]

Duration: 47:32
Most sales processes are completely backward because they track what the seller does, not how the buyer actually makes decisions. In this episode, Mark Kosoglow breaks down their exact playbook, including: 🚀Shifting from…
#591 - $250M CRO Teaches: How to Master Sales Metrics [not-audio_url] [/not-audio_url]

Duration: 30:48
Nobody ever shows first-time sales leaders how to actually know their numbers. In this episode, Mark Kosoglow breaks down their exact playbook, including: 📉 How to isolate L1 lagging metrics like qualified pipeline and u…
#590 - The Complete Discovery Call Playbook (Build It From Scratch) [not-audio_url] [/not-audio_url]

Duration: 48:04
Most reps trap themselves in the red sea of crappy discovery by stopping at basic operational problems that CFOs refuse to fund. In this episode, Armand and Nick break down their exact playbook, including: 🚀 Flipping the…
#589 - How to Build a World-Class SDR Team (Complete Playbook) [not-audio_url] [/not-audio_url]

Duration: 46:04
We've all felt the heavy silence of a sales floor trying to find its rhythm. Armand Farrokh breaks down his playbook to turn an underperforming SDR team into an outbound machine. Armand’s playbook includes: 🚀 The "Betwee…
#588 - The Perfect 30 Day Onboarding Program [not-audio_url] [/not-audio_url]

Duration: 1:35:42
Most sales onboarding plans are slow, academic, and completely distract sellers from actually selling. In this episode, Armand and Nick break down their exact playbook, including: 🚀 How to get reps into the game safely u…
The 30MPC Sales Summer Camp! [not-audio_url] [/not-audio_url]

Duration: 4:34
In the month of July you can expect: 🔥 Four weeks of free sales training across prospecting, discovery, leadership, and executive selling. 🎒 Step-by-step playbooks for sellers and leaders, straight from 30MPC Enablement.…
#586 - Sales Masterclass: 40 Minutes to Go From Cold Call To Close [not-audio_url] [/not-audio_url]

Duration: 43:29
Tired of prospects hanging up on your cold calls or ghosting after discovery? In this episode, Nick breaks down their exact playbook, including: ☎️ The "Mr. Miyagi" method to flip objections by agreeing and selling the t…